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Kitadol: Bad mood

Kitadol: Bad mood
Your rating: None Average: 7.7 (61 votes)

Get her back. Kitadol. Menstrual period.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Francisco Cavada
Art Director: Jorge Muñoz
Art Director: Carlos Carrasco
Copywriter: Fabrizio Baracco, Cristian Martinez
Account Manager: Francisco Cardemil

26 Comments

Ya's picture 163 pencils

:) nice

rehpani's picture 308 pencils

Está interesante pero se parece a un comercial que ganó FIAP el año pasado donde se veía que una mujer se convertía en bruja y paseaba por el campo, osea está basado bajo el mismo insight pero con distinta ejecución.

De ahí felicitaciones muchachos, el aviso es muy bueno. (yo le quitaría el copy donde dice "Get her back"

thedesignaddict's picture 4341 pencils
10

Fantastic. Everything thing about this ad is spot-on. I wish I did this.

Darko Bosnar's picture 100 pencils

Really funny!

Darko Bosnar
Zagreb-CROATIA

xcreativity's picture 2384 pencils
7

ahahah good one!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Misstree's picture 419 pencils

Love, love, LOVE this ad! Gr8 insight n it made me laugh out loud at the end of a long, horrid day. Full marks!

.............................

Not all who wander are lost.

sagi7ario's picture 42 pencils

Great! Funny and to the point. One question, though. Is it on target?

Tommy G.'s picture 913 pencils

haha great

sonyx's picture 45 pencils

super

Honest Dave's picture 233 pencils
Hiperion's picture 3108 pencils
4

Great sexist ad!!

silvi's picture 4174 pencils

FUNNY!!

Ensamblador's picture 224 pencils

Great ad. Agree with rehpani, maybe the copy is not necessary.

Brain-Art's picture 1113 pencils
7

Nice

franktrana's picture 99 pencils

Hahaha. Who took the picture of my girlfriend?

Patata Casada's picture 118 pencils

Veeeery funny! xD

jimmymars's picture 45 pencils

Nice one. Although i've never experienced such an attitude. Hopefully i never will.

Imagepro's picture 112 pencils

There is nothing to say but fantasticI wish I did this too.

brandingworthspreading's picture 656 pencils

Great ad for men. The target buyers are women. Not very appealing for them.

bricard's picture 191 pencils

Excellent point. This is great execution overall and conveys the message succinctly, however, the ad is selling Kitadol to the men, for their wives. I'm sure there are nice husbands and boyfriends who will pick up this type of product for their significant other, but they're getting what the girl tells them to get--not what they think they should get. If they're smart that is.

Marlus Lau's picture 1764 pencils

Cool!

iwannatalktosamson's picture 473 pencils

Awesome! Really funny.
Although if I bought some of these for my wife she'd turn into a pro wrestler at the sight of them.

theanc's picture 2697 pencils
9

Great!

hermotsura's picture 254 pencils
1

this is absolutely tasteless and dumb. it could be funny only to men with stupid stereotypes... women are fierce during PMS "hahaha"... cliched thick-skinned humor, does not impress me.

In the quiet words of the Virgin Mary... Come again?

Dzsoi's picture 4985 pencils

The copy says: "Get her back." It is pretty obvious they are trying to sell these pills to males. If that was the brief, the agency did everything right.

Byte's picture 317 pencils

Awesome ad. Really funny.

Byte!

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