Kitadol: Bad mood

Get her back. Kitadol. Menstrual period.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Francisco Cavada
Art Director: Jorge Muñoz
Art Director: Carlos Carrasco
Copywriter: Fabrizio Baracco, Cristian Martinez
Account Manager: Francisco Cardemil

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26 comments

Ya's picture
Ya
161 pencils

:) nice

rehpani's picture
rehpani
312 pencils

Está interesante pero se parece a un comercial que ganó FIAP el año pasado donde se veía que una mujer se convertía en bruja y paseaba por el campo, osea está basado bajo el mismo insight pero con distinta ejecución.

De ahí felicitaciones muchachos, el aviso es muy bueno. (yo le quitaría el copy donde dice "Get her back"

thedesignaddict's picture
thedesignaddict
5341 pencils

Fantastic. Everything thing about this ad is spot-on. I wish I did this.

Darko Bosnar's picture
Darko Bosnar
343 pencils

Really funny!

art director at IMAGO
Zagreb-CROATIA

xcreativity's picture
xcreativity
2374 pencils

ahahah good one!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Misstree's picture
Misstree
425 pencils

Love, love, LOVE this ad! Gr8 insight n it made me laugh out loud at the end of a long, horrid day. Full marks!

.............................

Not all who wander are lost.

sagi7ario's picture
sagi7ario
42 pencils

Great! Funny and to the point. One question, though. Is it on target?

Tommy G.'s picture
Tommy G.
897 pencils

haha great

sonyx's picture
sonyx
45 pencils

super

Honest Dave's picture
Honest Dave
233 pencils

LOL

Hiperion's picture
Hiperion
3138 pencils

Great sexist ad!!

silvi's picture
silvi
4172 pencils

FUNNY!!

Ensamblador's picture
Ensamblador
237 pencils

Great ad. Agree with rehpani, maybe the copy is not necessary.

Brain-Art's picture
Brain-Art
1101 pencils

Nice

franktrana's picture
franktrana
99 pencils

Hahaha. Who took the picture of my girlfriend?

Patata Casada's picture
Patata Casada
118 pencils

Veeeery funny! xD

jimmymars's picture
jimmymars
58 pencils

Nice one. Although i've never experienced such an attitude. Hopefully i never will.

Imagepro's picture
Imagepro
112 pencils

There is nothing to say but fantasticI wish I did this too.

brandingworthspreading's picture
brandingworthsp...
648 pencils

Great ad for men. The target buyers are women. Not very appealing for them.

bricard's picture
bricard
189 pencils

Excellent point. This is great execution overall and conveys the message succinctly, however, the ad is selling Kitadol to the men, for their wives. I'm sure there are nice husbands and boyfriends who will pick up this type of product for their significant other, but they're getting what the girl tells them to get--not what they think they should get. If they're smart that is.

Marlus Lau's picture
Marlus Lau
1806 pencils

Cool!

iwannatalktosamson's picture
iwannatalktosamson
697 pencils

Awesome! Really funny.
Although if I bought some of these for my wife she'd turn into a pro wrestler at the sight of them.

theanc's picture
theanc
2778 pencils

Great!

hermotsura's picture
hermotsura
254 pencils

this is absolutely tasteless and dumb. it could be funny only to men with stupid stereotypes... women are fierce during PMS "hahaha"... cliched thick-skinned humor, does not impress me.

Dzsoi's picture
Dzsoi
5269 pencils

The copy says: "Get her back." It is pretty obvious they are trying to sell these pills to males. If that was the brief, the agency did everything right.

Byte's picture
Byte
325 pencils

Awesome ad. Really funny.

Byte!

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