Kit Kat: School

It's hard to see the detail even in the high-res image, but the small pieces are actually objects related to a subject.

Advertising Agency: JWT, Singapore
Executive Creative Director: Tay Guan Hin
Creative Director: Ali Shabaz
Copywriters: Andrew McKechnie, Joseph Cheong
Art Directors: Ang Sheng Jin, Clarence Chiew

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27 comments

Steviec's picture
Steviec
126 pencils

Why bother, if I couldn't see it the first time, you would have had me flipping to the next page. How big was it published? It's an ad for ad people, not students.

theanc's picture
theanc
2778 pencils

Even if it was an outdoor it would still be bad.

http://augustocorreia.carbonmade.com

avmacdon's picture
avmacdon
21 pencils

When I see it on a large scale, I find it looks like remnants of bugs. Kind of grosses me out considering the whole rumour around fly's and chocolate bars.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Although probably been done a lot (like some said), I'm still liking that ad with the two KitKat bars forming a pause sign. At least with that ad, my grandmother didn't even need her reading glasses to get it. But then, with all her teeth gone, she's probably not their target. : (

Ant's picture
Ant
64 pencils

yah man...who cares

phoamcor's picture
phoamcor
1284 pencils

I wish I could write FAIL in teeny tiny type because that would make my comment a lot cooler.

pencilme's picture
pencilme
4 pencils

A whole new way to show the iconic break of the bars. Simple and smart.

Saatchi Makak's picture
Saatchi Makak
248 pencils

Oh, yeah, man, man ....

Luke Jones's picture
Luke Jones
14 pencils

Sweet execution. Good to see a fresh take on a true classic brand.

pistun's picture
pistun
21 pencils

This will do great at all the shows with a Microfiche category.

cullers's picture
cullers
332 pencils

hehehehe. That was funny!

Blue Koala's picture
Blue Koala
199 pencils

"It's hard to see the detail even in the high-res image, but the small pieces are actually objects related to a subject."

You kill yourself.
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Just an opinion.

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Just an opinion.

the Pun-isher's picture
the Pun-isher
228 pencils

As much as we creatives think we are so clever - we're not.
This(above) proves that almost all ads are created for other advertising people to see.
Yes, we get the pat on the back from the intern copywriter and, if he's in a good mood, your creative director might even wink in appreciation at you pushing the envelope.
Then we show it to the tea lady-she doesn't get it. we think she dumb.

She's not. We are.

dcgroppo's picture
dcgroppo
239 pencils

Agree.

ahpitt's picture
ahpitt
342 pencils

Yes, we are.

Advertising is neither for award-wining, nor self-satisfaction, but it's to deliver message effectively to the consumers and motivate them.

JAGGY's picture
JAGGY
1382 pencils

I love this whatever people say!! Well done.

Jaggy, MICA Ahmedabad

Olafski001's picture
Olafski001
1195 pencils

as a print this cannot work, the details are right in the middle

jorj's picture
jorj
638 pencils

nice

Mansoor Bhatti's picture
Mansoor Bhatti
171 pencils

Its a horrible AD to be on the homepage. There is no detail of objects and no relavance to the chocolate I see.

and I 100% agree with Pun-isher......

Mansoor
www.immb.info

bhatnaturally's picture
bhatnaturally
95 pencils

A case of an idea sounding great on paper but impractical on execution. If it does not register (which it does not) in one glance, no amount of 'wow' from advertising types is going to help the brand. A fresh take on 'take a break' but does not get the message across.

Writer's picture
Writer
129 pencils

puke

R. Rinaldi's picture
R. Rinaldi
686 pencils

Beautiful, wonderful.

kakofonie's picture
kakofonie
28 pencils

i don't even want to go into the idea itself...but honestly...if noone can see, what you're trying to tell: you failed

Luke Jones's picture
Luke Jones
14 pencils

Dimwits, it's obviously not meant for online viewing. You monkeys are not the target audience. In the right context (poster), it works.

yun siang orangutan's picture
yun siang orangutan
298 pencils

Well said. Jail the dimwits.

Toro's picture
Toro
1007 pencils

scam

sick of singaporean advertising

scam central

Blue Koala's picture
Blue Koala
199 pencils

AdFest doesn't proof, keep eyes on next awards.
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Just an opinion.

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Just an opinion.

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