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School

Agency: 
Published/Aired: 
May 2008
Description: 

It's hard to see the detail even in the high-res image, but the small pieces are actually objects related to a subject.

Advertising Agency: JWT, Singapore
Executive Creative Director: Tay Guan Hin
Creative Director: Ali Shabaz
Copywriters: Andrew McKechnie, Joseph Cheong
Art Directors: Ang Sheng Jin, Clarence Chiew

Comments (27)

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Highest Rated

Blue Koala's picture
Blue Koala
Activity Score 199

AdFest doesn't proof, keep eyes on next awards.
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Just an opinion.

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Just an opinion.

Steviec's picture
Steviec
Activity Score 126

Why bother, if I couldn't see it the first time, you would have had me flipping to the next page. How big was it published? It's an ad for ad people, not students.

theanc's picture
theanc
Activity Score 2783

Even if it was an outdoor it would still be bad.

http://augustocorreia.carbonmade.com

avmacdon's picture
avmacdon
Activity Score 21

When I see it on a large scale, I find it looks like remnants of bugs. Kind of grosses me out considering the whole rumour around fly's and chocolate bars.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Although probably been done a lot (like some said), I'm still liking that ad with the two KitKat bars forming a pause sign. At least with that ad, my grandmother didn't even need her reading glasses to get it. But then, with all her teeth gone, she's probably not their target. : (

Ant's picture
Ant
Activity Score 64

yah man...who cares

phoamcor's picture
phoamcor
Activity Score 1284

I wish I could write FAIL in teeny tiny type because that would make my comment a lot cooler.

pencilme's picture
pencilme
Activity Score 4

A whole new way to show the iconic break of the bars. Simple and smart.

Saatchi Makak's picture
Saatchi Makak
Activity Score 246

Oh, yeah, man, man ....

Luke Jones's picture
Luke Jones
Activity Score 14

Sweet execution. Good to see a fresh take on a true classic brand.

pistun's picture
pistun
Activity Score 21

This will do great at all the shows with a Microfiche category.

cullers's picture
cullers
Activity Score 332

hehehehe. That was funny!

Blue Koala's picture
Blue Koala
Activity Score 199

"It's hard to see the detail even in the high-res image, but the small pieces are actually objects related to a subject."

You kill yourself.
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Just an opinion.

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Just an opinion.

the Pun-isher's picture
the Pun-isher
Activity Score 228

As much as we creatives think we are so clever - we're not.
This(above) proves that almost all ads are created for other advertising people to see.
Yes, we get the pat on the back from the intern copywriter and, if he's in a good mood, your creative director might even wink in appreciation at you pushing the envelope.
Then we show it to the tea lady-she doesn't get it. we think she dumb.

She's not. We are.

dcgroppo's picture
dcgroppo
Activity Score 239

Agree.

ahpitt's picture
ahpitt
Activity Score 342

Yes, we are.

Advertising is neither for award-wining, nor self-satisfaction, but it's to deliver message effectively to the consumers and motivate them.

JAGGY's picture
JAGGY
Activity Score 1382

I love this whatever people say!! Well done.

Jaggy, MICA Ahmedabad

Olafski001's picture
Olafski001
Activity Score 1193

as a print this cannot work, the details are right in the middle

jorj's picture
jorj
Activity Score 638

nice

Mansoor Bhatti's picture
Mansoor Bhatti
Activity Score 171

Its a horrible AD to be on the homepage. There is no detail of objects and no relavance to the chocolate I see.

and I 100% agree with Pun-isher......

Mansoor
www.immb.info

bhatnaturally's picture
bhatnaturally
Activity Score 95

A case of an idea sounding great on paper but impractical on execution. If it does not register (which it does not) in one glance, no amount of 'wow' from advertising types is going to help the brand. A fresh take on 'take a break' but does not get the message across.

Writer's picture
Writer
Activity Score 129

puke

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

Beautiful, wonderful.

kakofonie's picture
kakofonie
Activity Score 28

i don't even want to go into the idea itself...but honestly...if noone can see, what you're trying to tell: you failed

Luke Jones's picture
Luke Jones
Activity Score 14

Dimwits, it's obviously not meant for online viewing. You monkeys are not the target audience. In the right context (poster), it works.

yun siang orangutan's picture
yun siang orangutan
Activity Score 298

Well said. Jail the dimwits.

Scam Detector's picture
Scam Detector
Activity Score 1048

scam

sick of singaporean advertising

scam central

Blue Koala's picture
Blue Koala
Activity Score 199

AdFest doesn't proof, keep eyes on next awards.
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Just an opinion.

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Just an opinion.

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