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Kit Kat: School
It's hard to see the detail even in the high-res image, but the small pieces are actually objects related to a subject.
Advertising Agency: JWT, Singapore
Executive Creative Director: Tay Guan Hin
Creative Director: Ali Shabaz
Copywriters: Andrew McKechnie, Joseph Cheong
Art Directors: Ang Sheng Jin, Clarence Chiew
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Why bother, if I couldn't see it the first time, you would have had me flipping to the next page. How big was it published? It's an ad for ad people, not students.
Even if it was an outdoor it would still be bad.
http://augustocorreia.carbonmade.com
When I see it on a large scale, I find it looks like remnants of bugs. Kind of grosses me out considering the whole rumour around fly's and chocolate bars.
I write ads or people die!!
Although probably been done a lot (like some said), I'm still liking that ad with the two KitKat bars forming a pause sign. At least with that ad, my grandmother didn't even need her reading glasses to get it. But then, with all her teeth gone, she's probably not their target. : (
yah man...who cares
I wish I could write FAIL in teeny tiny type because that would make my comment a lot cooler.
A whole new way to show the iconic break of the bars. Simple and smart.
Oh, yeah, man, man ....
Sweet execution. Good to see a fresh take on a true classic brand.
This will do great at all the shows with a Microfiche category.
hehehehe. That was funny!
"It's hard to see the detail even in the high-res image, but the small pieces are actually objects related to a subject."
You kill yourself.
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Just an opinion.
As much as we creatives think we are so clever - we're not.
This(above) proves that almost all ads are created for other advertising people to see.
Yes, we get the pat on the back from the intern copywriter and, if he's in a good mood, your creative director might even wink in appreciation at you pushing the envelope.
Then we show it to the tea lady-she doesn't get it. we think she dumb.
She's not. We are.
Agree.
Yes, we are.
Advertising is neither for award-wining, nor self-satisfaction, but it's to deliver message effectively to the consumers and motivate them.
I love this whatever people say!! Well done.
BTW, does anyone eat kit-kat like that? I mean breaking it apart with fingers?
I prefer to keep it wrapped, then chocolate won't melt down and it is more "clean" way
P.S. would look better if that were young lady's hands
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artistic j pop http://i-portable.blogspot.com
as a print this cannot work, the details are right in the middle
- Here I should have written something smarter -
nice
Its a horrible AD to be on the homepage. There is no detail of objects and no relavance to the chocolate I see.
and I 100% agree with Pun-isher......
Mansoor
www.immb.info
A case of an idea sounding great on paper but impractical on execution. If it does not register (which it does not) in one glance, no amount of 'wow' from advertising types is going to help the brand. A fresh take on 'take a break' but does not get the message across.
puke
Beautiful, wonderful.
i don't even want to go into the idea itself...but honestly...if noone can see, what you're trying to tell: you failed
Dimwits, it's obviously not meant for online viewing. You monkeys are not the target audience. In the right context (poster), it works.
Well said. Jail the dimwits.
scam
sick of singaporean advertising
scam central
AdFest doesn't proof, keep eyes on next awards.
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Just an opinion.
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