Kit Kat: Maze
Advertising Agency: JWT Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Director: Nizar Swailem
Copywriter: Ash Chagla
Strategic Planner: Prabhakar Iyer
Account Supervisors: Shereen Fotouh, Jayanthi Thiagarajan
18 Comments
The closest of the 3, and it really sucks.
Nice concept, good idea, horrible executions, specially the one with the maze,
How can someone still believe that an ad with a maze is cool.
horrible!
do nothing and eat fucking kitkat ..
the idea is nice, but doesn't even come close to Volkswagen's " small but tough" crossword puzzles.
http://adsoftheworld.com/media/print/volkswagen_polo_crosswords
This ad SUUUUUUUCKS!
I hate this ad it SUUUUUUUCKS, it makes small baby's cry and I think I puked a little bit in my mouth when I saw it. How uncreative, how elementary... how lame! JWT puts out good work normally but this is well below their pay grade, a high school student could have came up with this in an hour!
Kit-Kat is even more to blame for actually signing off on this crap. JWT, you lost your gusto... go take a vacation... obviously you need it!
Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com
i dont find these too bad at all.
pretty cool actually... the simplicity is nice.
as for you, casualtyofdesign, it's kinda strange hearing you get so pissed about these ad's, i mean, why. they're just ads.. chill out.
what's even funnier is your tone of creative authority... especially when this is your home page: http://www.casualtyofdesign.com
(haha)
maybe you shouldn't just take a vacation, you could also consider a new career.
i hear that they're currently hiring elephant fisters in madagascar. it would be a great way for you to embrace your obvious talent.
oh, and judging from the hundreds of comments on your blog, seems no one else gives a shit about you either!
Thanks for visiting my blog... YES it worked!
Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com
oh look, a maze in an ad, now that´s original....
This kind of makes me want to kill myself
Seen this idea 1000 times.for Kit Kat you sure can find something BETTER!
Ugh! Yeah the maze idea has been done to death, and that is just on the site. There have been thousands who somehow think this execution is in any way original.
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Website: http://jakephillips.net
Blog: http://jakephillips.wordpress.com
this one is different then the other 2
Not too exciting.
very bad :)
Have a mini break? Shouldnt it be a continuation of the "BIG" break? disoriented and bad.