Kit Kat: Home

It's hard to see the detail even in the high-res image, but the small pieces are actually objects related to a subject.

Advertising Agency: JWT, Singapore
Executive Creative Director: Tay Guan Hin
Creative Director: Ali Shabaz
Copywriters: Andrew McKechnie, Joseph Cheong
Art Directors: Ang Sheng Jin, Clarence Chiew

14 comments

B2B's picture
B2B
104 pencils

If it's hard to see, even in a hi-rez image, will consumers take the time to pay attention to it? Probably not.

ivan's picture
ivan

Well, I think if it's a DPS, they can see the detail well. Although in case of a DPS the small elements will fall into the gutter.

Ivan Raszl, admin of AotW

doworkson's picture
doworkson
242 pencils

yeah and thats not how you break a kit kat.

pencilme's picture
pencilme
4 pencils

I think this break is the best of the lot. How such simple thoughts can add to the historical iconic break symbol! Nice!

天边的白鹭's picture
天边的白鹭
80 pencils

个撒么自啊,一点啊伐灵额嘛。烂么自。

eugenius's picture
eugenius
396 pencils

what's the point?? break and see the tiny thing inside?? yawn :-@ next.

mrtalented's picture
mrtalented
2173 pencils

have a forced break, have a kit kat

Saatchi Makak's picture
Saatchi Makak
246 pencils

Take a break, folks.

Luke Jones's picture
Luke Jones
14 pencils

I like this one the best. I hate chores! But really nice campaign. Good to see Kit Kat is back!

tlimon's picture
tlimon
24 pencils

There is not an interesting idea.

Writer's picture
Writer
129 pencils

not fun at all, boring

Calibarak's picture
Calibarak
302 pencils

Why is an ugly moron commenting like the one above?

fersvax's picture
fersvax
1239 pencils

BAD art direction, if you print it, it will NEVER be possible to see it.

FER.

slip's picture
slip
919 pencils

AD FOR AD PEOPLE.

SJB

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