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Agency: 
Published/Aired: 
May 2008
Description: 

It's hard to see the detail even in the high-res image, but the small pieces are actually objects related to a subject.

Advertising Agency: JWT, Singapore
Executive Creative Director: Tay Guan Hin
Creative Director: Ali Shabaz
Copywriters: Andrew McKechnie, Joseph Cheong
Art Directors: Ang Sheng Jin, Clarence Chiew

Comments (14)

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Highest Rated

slip's picture
slip
Activity Score 919

AD FOR AD PEOPLE.

SJB

B2B's picture
B2B
Activity Score 104

If it's hard to see, even in a hi-rez image, will consumers take the time to pay attention to it? Probably not.

ivan's picture
ivan

Well, I think if it's a DPS, they can see the detail well. Although in case of a DPS the small elements will fall into the gutter.

doworkson's picture
doworkson
Activity Score 242

yeah and thats not how you break a kit kat.

pencilme's picture
pencilme
Activity Score 4

I think this break is the best of the lot. How such simple thoughts can add to the historical iconic break symbol! Nice!

天边的白鹭's picture
天边的白鹭
Activity Score 80

个撒么自啊,一点啊伐灵额嘛。烂么自。

eugenius's picture
eugenius
Activity Score 396

what's the point?? break and see the tiny thing inside?? yawn :-@ next.

mrtalented's picture
mrtalented
Activity Score 2171

have a forced break, have a kit kat

Saatchi Makak's picture
Saatchi Makak
Activity Score 246

Take a break, folks.

Luke Jones's picture
Luke Jones
Activity Score 14

I like this one the best. I hate chores! But really nice campaign. Good to see Kit Kat is back!

tlimon's picture
tlimon
Activity Score 24

There is not an interesting idea.

Writer's picture
Writer
Activity Score 129

not fun at all, boring

Calibarak's picture
Calibarak
Activity Score 302

Why is an ugly moron commenting like the one above?

fersvax's picture
fersvax
Activity Score 1239

BAD art direction, if you print it, it will NEVER be possible to see it.

FER.

slip's picture
slip
Activity Score 919

AD FOR AD PEOPLE.

SJB

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