Kit Kat: Home

Kit Kat: Home

It's hard to see the detail even in the high-res image, but the small pieces are actually objects related to a subject.

Advertising Agency: JWT, Singapore
Executive Creative Director: Tay Guan Hin
Creative Director: Ali Shabaz
Copywriters: Andrew McKechnie, Joseph Cheong
Art Directors: Ang Sheng Jin, Clarence Chiew

Your rating: None Average: 2.7 (9 votes)

Comments

Submitted by B2B on Mon, 2008-05-12 17:59.

If it's hard to see, even in a hi-rez image, will consumers take the time to pay attention to it? Probably not.

ivan's picture
Submitted by ivan on Mon, 2008-05-12 18:07.

Well, I think if it's a DPS, they can see the detail well. Although in case of a DPS the small elements will fall into the gutter.

Submitted by doworkson on Mon, 2008-05-12 18:03.

yeah and thats not how you break a kit kat.

Submitted by pencilme on Mon, 2008-05-12 22:04.

I think this break is the best of the lot. How such simple thoughts can add to the historical iconic break symbol! Nice!

Submitted by 天边的白鹭 on Mon, 2008-05-12 22:05.

个撒么自啊，一点啊伐灵额嘛。烂么自。

eugenius's picture
Submitted by eugenius on Mon, 2008-05-12 22:13.

what's the point?? break and see the tiny thing inside?? yawn :-@ next.

Submitted by mrtalented on Mon, 2008-05-12 22:22.

have a forced break, have a kit kat

Submitted by Saatchi Makak on Mon, 2008-05-12 22:25.

Take a break, folks.

Submitted by Luke Jones on Mon, 2008-05-12 22:36.

I like this one the best. I hate chores! But really nice campaign. Good to see Kit Kat is back!

Almakos's picture
Submitted by Almakos on Tue, 2008-05-13 03:10.

traffic jams generator 0_o

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artistic j pop http://i-portable.blogspot.com

Submitted by tlimon on Tue, 2008-05-13 05:52.

There is not an interesting idea.

Submitted by Writer on Tue, 2008-05-13 07:13.

not fun at all, boring

Submitted by Calibarak on Tue, 2008-05-13 07:26.

Why is an ugly moron commenting like the one above?

fersvax's picture
Submitted by fersvax on Thu, 2008-05-22 14:41.

BAD art direction, if you print it, it will NEVER be possible to see it.