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Expectations

Agency: 
Published/Aired: 
August 2008
4339
Description: 

Print advertisment created by Lowe, Indonesia for Kit Kat, within the category: Confectionery, Snacks.

Advertising Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Edwin Herlambang
Senior Art Director: Dicky Muhammad
Jr.Art Director: Herbet Hans
Copywriter: Aria Wahyu
Photographer: Roy wishnu
Retoucher: Heru Suryoko

Comments (14)

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Highest Rated

dimazdim's picture
dimazdim
Activity Score 12

Break the Expectations

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Ummm....new chocolat? expectation...awful name!

Ummm...un nuevo chocolate? expactation...que nombre más horrible!

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

STRTLRS's picture
STRTLRS
Activity Score 1601

I get it. Breaking expectations, compromise and acceptance. Give me a break.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

demplu's picture
demplu
Activity Score 12

i agree with u,,

danyels0n's picture
danyels0n
Activity Score 202

That's awful.

Scam Detector's picture
Scam Detector
Activity Score 1048

This was better:

http://adsoftheworld.com/media/print/kit_kat_school

If you steal an idea than make it work better instead of stupid.

Nomad8's picture
Nomad8
Activity Score 204

The school ad and this are different Toro. That one has an idea.
This ad is just plain corny. Replacing the word break with the breaking of the kitkat bar. Take a break is a much larger thought than this idea.

Scam Detector's picture
Scam Detector
Activity Score 1048

Hear, hear. Fully agree.

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

Done, done, done, poor kitkat copycat.

ziad hamdan's picture
ziad hamdan
Activity Score 45

no concept, where is the concept?

novel's picture
novel
Activity Score 190

Someone said,"There's no new under the sun."
Hohohohoohoh
It's ok to steal an idea for the sake of "have no idea" :P

Wordnerd's picture
Wordnerd
Activity Score 6692

yup. there go my expectations. did anybody think this concept throught?

I think it's arogant to think the kit-kat bar is so famous that people will get this. agree with javo_rc - they will think, that's a new chocolate bar.
(and for those that do get it, it's lame)

Candy Man's picture
Candy Man

Kit Kat must have an unlimited advertising budget.

Guest's picture
Guest

Can we say hear the braeking news.......

Copy can be more strong

dimazdim's picture
dimazdim
Activity Score 12

Break the Expectations

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