April 2008

Print advertisment created by JWT, Hong Kong for Kit Kat, within the category: Confectionery, Snacks.

Advertising Agency: JWT, Hong Kong
Executive Creative Director: Steven Lee
Creative Directors: Neil Leslie, Gerard Or
Art Directors: Thomas Chung, Frankin Chan
Copywriter: Robert Chen
Photographer: Franklin Lau
Retoucher: In-Between
Account Servicing: Desmond So, Ruby Or, Theo Hui

Comments (23)

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Highest Rated

Guest commenter's picture
Guest commenter

i dont think its forced i think its a good idea" have a break have a kit kat" :)

Guest commenter's picture
Guest commenter

i dont think its forced i think its a good idea" have a break have a kit kat" :)

CreepingFeature's picture
Activity Score 244

Not really forced. Just a stupid visual pun.

Disco Munky's picture
Disco Munky
Activity Score 3890

Are they talking to the bully or the kid being bullied?

Either way it's a bit far fetched.

"Make a name, or be defamed"

Doin' it for the points

robottttrockkkk's picture
Activity Score 814
ivan's picture

I think it's a great idea. Break the object of your worry. Take a break. Eat a kit-kat. What's forced about it?

wkanaan's picture
Activity Score 483

something to do with tension i think

khalsain's picture
Activity Score 264

gr8.....good break!

andreygr's picture
Activity Score 7

Exaggerated excessively. I exaggerate it in the necessary advertising to have a limit.

sloppy4's picture
Activity Score 1494

didn't i see this at The Bodies exhibit?

u.n.k.l.e.'s picture
Activity Score 37

these guys don't even have the account, so go figure ;)
cannes is at the door so ghosts surface...
don't tell my mother i work in advertising, she thinks i play the piano in a whorehouse

nice gaijin's picture
nice gaijin
Activity Score 815

Doesn't really work without that title above it.

sloppy4's picture
Activity Score 1494

the bullies in hong kong aren't particularly intimidating. they look more like cpa's.

goodkarma's picture
Activity Score 55

forced. forced. impressionnant.

Ad_Man's picture
Activity Score 826

where are the legs, was he a triton?
if i don't read bully i don't get the idea.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

phoamcor's picture
Activity Score 1284

not good

Rog's picture
Activity Score 6082

Triads beat them to it?
Either HK is one stressed out market... or this is a silly idea.

>>>> That's not an ad. THIS is an ad.

roi zhang's picture
roi zhang
Activity Score 132

a stupid visual pun

wildbore's picture
Activity Score 749

little bit off road!

shahid.h's picture
Activity Score 256

so kit kat cause a break? and why the man is so angry and irritated...doesnt go well with the brand and a very forced idea...sad.

sumsum's picture
Activity Score 615

it's just great. i'm really wondering about the comments... it's time to show up more often...

Saatchi Makak's picture
Saatchi Makak
Activity Score 246


bops44's picture

i think its great the idea "take a break"i really good i dont understand why everyone thinks its force