January 2007
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Club owners were in a panic about the anti-smoking bylaw set to take effect in the city at the end of May 2006. This ad attempted to fight the problem.

Oh well, so much for smoking...

Advertising Agency: bleublancrouge, Montreal, Canada
Creative Director: Gaetan Namouric
Art director: Sebastien Deland
Copywriter: Pierre Nolin
Photographer: Alain Desjean
Retouching: Claude Lafrance

Comments (14)

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I think the message is not fully that people start making out because they are hotter and smell nicer. I think the idea is that people need something to replace the cigarettes. Or that cigarettes stopped them from kissing in the first place maybe.

I love the other messages:
"Only 1 of 20 visitor can have other origin then European."
"Homosexuality is okay... as long as your not gay." (if you want to over-read it a little) ;)