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23 comments

appie's picture
appie
157 pencils

SO?

novel's picture
novel
190 pencils

iya, so what gitu lho
slank Indonesian
so what the hell is going on with this ad??
hehehe

::son of mount malang::copywriter of matakreasi
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

Spanky's picture
Spanky
4895 pencils

ads need ideas.

hang-the-dj's picture
hang-the-dj
1262 pencils

If you don't get these ads that's fine, just don't write them off because you don't understand them.

This is a very funny campaign, and quite a clever one too.

philippertl's picture
philippertl
656 pencils

I understand them (only after viewing the other ones I admit), but I sitll don't think those are special.
Those are a case of 'so what' for me.
Or shall I say 'whatever'?

www.prettymorning.co.uk

Spanky's picture
Spanky
4895 pencils

i understand them just fine. there's just not much of an idea here. and they're exceedingly poorly art directed.

washiam's picture
washiam
443 pencils

Help me out , pls

Stigset's picture
Stigset
1456 pencils

Looks like an HSBC ad, but I love the idea.

tjb1970's picture
tjb1970
488 pencils

guess i fall into the 'i don't get these' camp. what are they trying to say, other than the obvious? what is with the art direction? anyone have thoughts?

bubblestheclownfish's picture
bubblestheclownfish
615 pencils

"Sigh". When someone gets hit in the face with a pie, there is a "Whah whah whah whahhhhhh" noise (notes in descending order). Without the horns, the "comedy" of the pie-in-face is minimized, just as with the ring ad (see other), violins are used to make you weep, and get caught up in the emotional moment. Music is key to these movie moments.

I quite like these ads. Nice and clean.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

glad you found this so easy to get. While you're probably right, a picture of a pie doesn't automatically mean "Pie in the Face". They could be playing off the movie "American Pie", or the site "Pie theatre", or a million other allusions to Pie.

And I didn't know that when someone gets hit in the face with a pie, there is a standard sound that goes with it. Oh, that's because there isn't.

bubblestheclownfish's picture
bubblestheclownfish
615 pencils

No - there is, I've tried ;-)

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

alright, my only point was that the average consumer will not make the connection - Pie, Trumpet. Black and White - they must mean that a pie in the face needs trumpet music. Especially with the line. The line just makes the ad even more confusing. It's very general - movies need music. how is anyone going to tie that to a pie in the face?

hang-the-dj's picture
hang-the-dj
1262 pencils

Oh come on, I got this in about 5 seconds and I'm certainly no genius, I love my movies and I love music too, so I would presume I am the target audience.

This is clever and I always prefer ads to be a little harder to get and to be lateral, rather than being slapped in the face with the obvious idea...like a cream pie.

I'm quite saddened by the fact that no one here is appreciating these ads.

Spanky's picture
Spanky
4895 pencils

that's probably because the concepting went something like this:

CW: what's that?

AD: work order.

CW: what's it for?

AD: movie festival.

CW: oh yeah?

AD: and a radio station.

CW: cool.

AD: yeah.

CW: so what do movies and radio have in common?

AD: sound.

CW: and music.

AD: yeah.

CW: that's the idea.

AD: what idea?

CW: movies need music.

AD: yeah.

CW: especially musicals.

AD: yeah.

CW: what's the budget?

AD: there's not one.

CW: oh. that sucks.

AD: yeah.

CW: clipart?

AD: yeah.

hang-the-dj's picture
hang-the-dj
1262 pencils

Oh dear, you really don't understand this ad do you? You'd better stop embarrassing yoursef now.

Spanky's picture
Spanky
4895 pencils

yes, my child. i understand the ad. certain items in movies "need" certain music. not only is this false, it's not a very good idea. so kindly go fuck yourself. or your mother. whichever you prefer.

hang-the-dj's picture
hang-the-dj
1262 pencils

Oh, it's come to that already? What, you ran out of decent points so you thought you'd resort to name-calling. That's intelligent.

I prefer myself, by the way.

I'll leave you and your inferiority complex alone now...

Spanky's picture
Spanky
4895 pencils

it appears you're projecting. why are you so defensive? i could understand if you were responsible for these crap ads. but it's amusing that you got your panties in a bunch just because no one share your poor taste in ads.

ps.. if you want to be a dick on here, i'll be more than happy to call you a dick.

hang-the-dj's picture
hang-the-dj
1262 pencils

Yawn...oh, are you still here?

Spanky's picture
Spanky
4895 pencils

yep. and you're still a prick.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I respectfully disagree. I also like ads that make you think a little bit - makes the payoff that much sweeter. I just don't think this is one of those ads. It can be interpreted too many ways. It's not like we live in an era where pies in the face are top of mind when it comes to comedy. In fact, in most recent movies, pies have been used in sex scenes more often than in the face.

Get-a-Fix's picture
Get-a-Fix
351 pencils

God! 8 out of 10 times its actually more fun to read da comments than da ads here. Ivan no disregars here...honestly.

Its a treat to see grown up people behavin like 5 yr olds.

Every 1 is entitled to their own opinions here. Just bcos I like this drink doesnt mean u hav to like it.

Anyway, da gun n da ring ads explain in 'bout 4-5 secs wat da story is.

But da pie is...well...nt so clear. Maybe I am nt such a movie buff.

I honestly hope dat da so called "movie buffs" get it without too much hassle.

Otherwise it jst might turn out 2 b a Pie in da face fr a few people involved in da makin of this ad.

And I am sure there wil b no music to their ears then!

;)

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