Kiss FM: Terminator
Cine Kiss, the rock in cinema.
From Monday to Friday in three daily insertions.
Advertising Agency: Longplay 360, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Wanderley Doro
Illustrator: Eduardo Gallo
Published: November 2008


21 Comments
a
boring
~~this paranoid survived!~~
cannes grand prix!
LOL.
cannesgrand prix?
thats would be the end of cannes reputation,
I think that's his way of being amusing.
Im surprised no one's said, "Cassettes? How old school!"
Campaign itself? Not especially groundbreaking, but okay.
--------------------------
No, I am not a media buyer.
what?
maybe i don't get it. maybe it is crap.
What are they selling?
Too forced. Two of those movies came out in the CD era. I'm a child of the 80s and I never once saw anyone labels their tapes like that. This campaign says nothing: no clear message, no call to action. Not very effective in my opinion.
www.storytellerscreative.com
..............................................
. . . . . .. . . . . . . . . . . ,.-‘”. . . . . . . . . .``~.,
. . . . . . . .. . . . . .,.-”. . . . . . . . . . . . . . . . . .“-.,
. . . . .. . . . . . ..,/. . . . . . . . . . . . . . . . . . . . . . . ”:,
. . . . . . . .. .,?. . . . . . . .......... . . . . . . . . . . . . . . . . . . .\,
. . . . . . . . . /. . . . . . . . . . . . . . . . . . . . . . . . . . . . ,}
. . . . . . . . ./. . . . . . . . . . . . . . . . . . . . . . . . . . ,:`^`.}
. . . . . . . ./. . . . . . . . . . . . . . . . . . . . . . . . . ,:”. . . ./
. . . . . . .?. . . __. . . . . . . . . . . . . . . . . . . . :`. . . ./
. . . . . . . /__.(. . .“~-,_. . . . . . . . . . . . . . ,:`. . . .. ./
. . . . . . /(_. . ”~,_. . . ..“~,_. . . . . . . . . .,:`. . . . _/
. . . .. .{.._$;_. . .”=,_. . . .“-,_. . . ,.-~-,}, .~”; /. .. .}
. . .. . .((. . .*~_. . . .”=-._. . .“;,,./`. . /” . . . ./. .. ../
. . . .. . .\`~,. . ..“~.,. . . . . . . . . ..`. . .}. . . . . . ../
. . . . . .(. ..`=-,,. . . .`. . . . . . . . . . . ..(. . . ;_,,-”
. . . . . ../.`~,. . ..`-.. . . . . . . . . . . . . . ..\. . /\
. . . . . . \`~.*-,. . . . . . . . . . . . . . . . . ..|,./.....\,__
,,_. . . . . }.>-._\. . . . . . . . . . . . . . . . . .|. . . . . . ..`=~-,
. .. `=~-,_\_. . . `\,. . . . . . . . . . . . . . . . .\
. . . . . . . . . .`=~-,,.\,. . . . . . . . . . . . . . . .\
. . . . . . . . . . . . . . . . `:,, . . . . . . . . . . . . . `\. . . . . . ..__
. . . . . . . . . . . . . . . . . . .`=-,. . . . . . . . . .,%`>--==``
. . . . . . . . . . . . . . . . . . . . _\. . . . . ._,-%. . . ..`..
Some radio stations still label their cassettes that way so they can take them off the shelf and not have to look for the label. Granted, fewer and fewer, but they do exist.
--------------------------
No, I am not a media buyer.
why use the same photo in all the ads?
crap
stupid, very stupid idea
dumb twits, what are tapes made of and what are they advertising! voila HEAVY METAL, open ur minds before butchering other people works
The same photo. The same font. The same bad idea x 3. This is an ad student?
my names + ou -
peace of shit
hahahaha what is this??? hahah
fuck, this guys ar down o mogolics
hahahaahahah puaaaajj!!
This is a bad work, dont have to explain!
ugly