KISS FM: Songs, 2

Uau, I didn't know flowers were born on the asfalt.
You have already listened to a lot of bullshit in your life.
Don't you think it's time to listen to good stuff?
Woman in Rock by Kiss FM.
The first program of rock only for women.

Advertising Agency: Lua Branca, Sao Paulo, Brazil
Creative Director: Rodrigo Gonzalez
Head of Art / Art Director: Caio Grafietti
Copywriter: Marcelo Diniz
Photography: CG

April 2010


Guest's picture

Whose 'falt' is the typo?

pez's picture
1802 pencils

Ja! Good copy... like the art too, love this campaign... translation is quite strange again...

benihana77's picture
86 pencils

Ha, the translation is indeed weird. I don't know, maybe it's because I'm not the target demographic, but these don't seem to do much. The art is cool (especially the speaker background. That's great looking), but the message doesn't really move me.

Again, maybe I'm just having trouble looking at it objectively, so who knows. More variation among the different ads would have been nice, as well. New bubbles, varying background, etc.


Guest's picture

uau = wow

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