Kiss FM: Pink Floyd

We see rock'n roll.

Advertising Agency: Longplay 360, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Nelson Doretto
Photographer: Luciano Munhoz
Published: November 2011

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17 comments

Shawali's picture
Shawali
8375 pencils

I see a simplistic campaign...

But it symbolizes perfectly where this campaign is going....

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

iambusy's picture
iambusy
2219 pencils

rejected...

busy.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

no

Roger Keynes's picture
Roger Keynes
5497 pencils

Thick as a brick.

Will Think for Salary

ofband's picture
ofband
81 pencils

AC/DC- Hard as a rock !

You can do it !

Milan Solanki's picture
Milan Solanki
986 pencils

long shot, at least in punchline they should have mentioned somehow that visual is a metaphor for famous band, eg. Brick Band here

Billoughsby's picture
Billoughsby
5091 pencils

100% Opacity.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

WeirdDog's picture
WeirdDog
209 pencils

Ok. Like a lot this concept.
But i think it is ad for ad people only... very difficult to be understandable by masses.
That's why my 5 stars.

Cheers!

Glut's picture
Glut
3947 pencils

lame series

artyduran's picture
artyduran
1356 pencils

I really like the concept. Not everybody will be able to understand it, but only a niche market of rockers, who are the ones this radio station is interested in attracting. So, it works.

BTW, it's "The Wall."

jponino's picture
jponino
601 pencils

no sériously???
who do you think we are...

morse's picture
morse
14994 pencils

Good idea, but the feeling of rock is missing.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

shahidali's picture
shahidali
4063 pencils

What cement did they use?

shahid

George Souza's picture
George Souza
116 pencils

We don't need no inspiration.

Lazarus's picture
Lazarus
1490 pencils

Hmmmm.... No.

Milan Solanki's picture
Milan Solanki
986 pencils

@artyduran how can u be so sure it 'the wall' and not 'brick'

umitaydin's picture
umitaydin
19 pencils

How do you say that "Good idea" Please someone else tell me where is the idea?
It's so simple work and hard to understand..

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