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KISS FM 97.7: Father

KISS FM 97.7: Father
Your rating: None Average: 8.7 (154 votes)

iPod..I'm your father.

Advertising Agency: Garcia Robles, Guatemala
Creative Director / Copywriter: Victor Alfredo Robles
Art Director: Oscar Rodríguez
Published: January 2007

Comments

360 grados's picture 297 pencils

jajajajajajajajajajajajajajajaja this idea its very funny !!!!
buena idea

jazarah's picture 1272 pencils

but i think it would make more sense if it was a Walkman

Guest's picture

I think it is funny b/c it is a mix tape the original idea behind "shuffle" or "random".

banana's picture 14 pencils

Not too sure about the art direction...

apseudobeing's picture 495 pencils

idea is funny, but a speech bubble?

mlsman5000's picture 128 pencils

Nah speech bubbles are eighties. I just wish I had of thought of this for my pending Sony Walkman brief... very funny.

santopat's picture 23 pencils

Finish it fast. Someone doing the same work in worlds another corner.

FlyingDogs's picture 972 pencils

Early in office?

credosian's picture 270 pencils

i thought the cassete player was the father of the ipod------

the cassete, of the MP3 format.

gene check please.

www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke

LeeHarvey's picture 1798 pencils

Right you are credosian! And you were the first to come up with this remark. So all the other comments are a waste of space, we all agree the ad is wrong!

creative_assylum's picture 134 pencils

and the 8 track tape is the grandfather

BulbheaD's picture 248 pencils

Walkman is to iPod as cassette tape is to MP3.

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Kateter's picture 1816 pencils

agree. so this is wrong.

NotJinOrJihoon's picture 7 pencils

eh

FlyingDogs's picture 972 pencils

Hahahahahah!

j2mango's picture 497 pencils

who is the mather?

tanmay's picture 91 pencils

If you look at the tape closely, I think it resembles Darth vader. I think that makes it funnier.

salamandos's picture 1631 pencils

that was the idea

wahwah's picture 120 pencils

Great grand father..

Father-mp3
grandpa-CD
Great grandpa-Tape

Mr.Top's picture 732 pencils

Funny but totally WRONG

LucTonnerre's picture 26 pencils

Not even funny, sorry...

Alistair C.'s picture 692 pencils

very funny idea, the message gets through even if some ppl argue about details. More than that, they are wrong.
You are confusing the format (mp3) in which the music is recorded with the medium (flash drive, optical disk, magnetic tape) and the device used to playback the music (mp3 player, cd player, walkman).

Disco Munky's picture 3839 pencils

It should read "I am your father" not "I'm your father". Get it right.

Like it.

Doin' it for the points

Pogi5's picture 253 pencils

Yup.

ponteaqui's picture 18 pencils

is very interesting . . . when the ad is good , have too many comment .
el KCT es del papa del dueño del i-pod

snolet's picture 88 pencils

I'm not sure about these different interpretations... We can't make a real comparison between a cassette, an iPod, mp3, CD, walkman... Cause we put music in the iPod, and we also put music on the cassette... So it's ok. These 2 are "Music containers". But We can listen directly music with the iPod, what we can't do with the cassette. ??????????? Anyways, the ad is cool, and it works very well.

LucTonnerre's picture 26 pencils

But what does the ad tell me about KISS FM 97.7?

Is it a station that plays only really old music?
For me this ad is just trying to be funny - and just isn't.

robot-rock's picture 815 pencils

jaja, divertido.

[ http://eltubedeyou.blogspot.com ]

doworkson's picture 242 pencils

yeah this is lame... this is a corny ass joke that a star wars nerd would say.
and if your using the star wars line it should be "iPod... I am Your Father."

eliaen's picture 127 pencils

Well...yeah, it's so damn obvious, BUT YOU AND NOBODY ELSE DID IT, THAT'S WHAT MAKES IT SO DAMN GOOD!

And yes, layout is 80s, but so are cassettes. Seems logical to me.

Vicomte's picture 287 pencils

Art direction is bad. But the idea is cool

Luis Maram's picture 147 pencils

The design, $ 3 USD.
The idea, priceless.

Creativity is an inner monster.
http://blog.luismaram.com

nohany's picture 8 pencils

hehehehehe........ funny

skeMaMen's picture 248 pencils

Idea... no so great. Truely, there's nothing funny at all...

Design with no knowledge about printing, it's not design!

>>> Designed to be signed...

pabloguate's picture 2 pencils

great idea, good work guys
Pablo Ramirez

Guest commenter's picture

The Mother? The turntable, obviously. Put the needle in the groove.

unmanman's picture 120 pencils

greetings

the idea is great, id compromise for the art for it does give you the 80's feel to it. as for the product i.e. kiss fm, i think the line explains it well 'do you remember?'

good nonetheless

ga ga goo goo ga ga...

Guest's picture

The cassette tape was once the cradle for the be-loved "mix tape" made for girlfriends/boyfriends and such, so I can understand the connection to the IPOD as the holder of today's mix tape. If you give it your best Darth Vader impression you will be more amused.

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