KISS FM 97.7: Father

iPod..I'm your father.

Advertising Agency: Garcia Robles, Guatemala
Creative Director / Copywriter: Victor Alfredo Robles
Art Director: Oscar Rodríguez
Published: January 2007

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41 comments

360 grados's picture
360 grados
305 pencils

jajajajajajajajajajajajajajajaja this idea its very funny !!!!
buena idea

jazarah's picture
jazarah
1262 pencils

but i think it would make more sense if it was a Walkman

Guest's picture
Guest

I think it is funny b/c it is a mix tape the original idea behind "shuffle" or "random".

banana's picture
banana
12 pencils

Not too sure about the art direction...

consolidated.db's picture
consolidated.db
539 pencils

idea is funny, but a speech bubble?

mlsman5000's picture
mlsman5000
128 pencils

Nah speech bubbles are eighties. I just wish I had of thought of this for my pending Sony Walkman brief... very funny.

santopat's picture
santopat
23 pencils

Finish it fast. Someone doing the same work in worlds another corner.

FlyingDogs's picture
FlyingDogs
968 pencils

Early in office?

credosian's picture
credosian
272 pencils

i thought the cassete player was the father of the ipod------

the cassete, of the MP3 format.

gene check please.

www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke

LeeHarvey's picture
LeeHarvey
3045 pencils

Right you are credosian! And you were the first to come up with this remark. So all the other comments are a waste of space, we all agree the ad is wrong!

creative_assylum's picture
creative_assylum
134 pencils

and the 8 track tape is the grandfather

BulbheaD's picture
BulbheaD
254 pencils

Walkman is to iPod as cassette tape is to MP3.

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Kateter's picture
Kateter
2020 pencils

agree. so this is wrong.

NotJinOrJihoon's picture
NotJinOrJihoon
7 pencils

eh

FlyingDogs's picture
FlyingDogs
968 pencils

Hahahahahah!

j2mango's picture
j2mango
534 pencils

who is the mather?

tanmay's picture
tanmay
91 pencils

If you look at the tape closely, I think it resembles Darth vader. I think that makes it funnier.

salamandos's picture
salamandos
1947 pencils

that was the idea

wahwah's picture
wahwah
120 pencils

Great grand father..

Father-mp3
grandpa-CD
Great grandpa-Tape

Mr.Top's picture
Mr.Top
728 pencils

Funny but totally WRONG

LucTonnerre's picture
LucTonnerre
26 pencils

Not even funny, sorry...

Alistair C.'s picture
Alistair C.
692 pencils

very funny idea, the message gets through even if some ppl argue about details. More than that, they are wrong.
You are confusing the format (mp3) in which the music is recorded with the medium (flash drive, optical disk, magnetic tape) and the device used to playback the music (mp3 player, cd player, walkman).

Disco Munky's picture
Disco Munky
3900 pencils

It should read "I am your father" not "I'm your father". Get it right.

Like it.

Doin' it for the points

Pogi5's picture
Pogi5
253 pencils

Yup.

ponteaqui's picture
ponteaqui
18 pencils

is very interesting . . . when the ad is good , have too many comment .
el KCT es del papa del dueño del i-pod

snolet's picture
snolet
104 pencils

I'm not sure about these different interpretations... We can't make a real comparison between a cassette, an iPod, mp3, CD, walkman... Cause we put music in the iPod, and we also put music on the cassette... So it's ok. These 2 are "Music containers". But We can listen directly music with the iPod, what we can't do with the cassette. ??????????? Anyways, the ad is cool, and it works very well.

LucTonnerre's picture
LucTonnerre
26 pencils

But what does the ad tell me about KISS FM 97.7?

Is it a station that plays only really old music?
For me this ad is just trying to be funny - and just isn't.

robottttrockkkk's picture
robottttrockkkk
814 pencils

jaja, divertido.

[ http://eltubedeyou.blogspot.com ]

doworkson's picture
doworkson
242 pencils

yeah this is lame... this is a corny ass joke that a star wars nerd would say.
and if your using the star wars line it should be "iPod... I am Your Father."

eliaen's picture
eliaen
135 pencils

Well...yeah, it's so damn obvious, BUT YOU AND NOBODY ELSE DID IT, THAT'S WHAT MAKES IT SO DAMN GOOD!

And yes, layout is 80s, but so are cassettes. Seems logical to me.

Vicomte's picture
Vicomte
287 pencils

Art direction is bad. But the idea is cool

Luis Maram's picture
Luis Maram
252 pencils

The design, $ 3 USD.
The idea, priceless.

nohany's picture
nohany
8 pencils

hehehehehe........ funny

skeMaMen's picture
skeMaMen
426 pencils

Idea... no so great. Truely, there's nothing funny at all...

Design with no knowledge about printing, it's not design!

>>> Designed to be signed...

pabloguate's picture
pabloguate
2 pencils

great idea, good work guys
Pablo Ramirez

Guest commenter's picture
Guest commenter

The Mother? The turntable, obviously. Put the needle in the groove.

unmanman's picture
unmanman
118 pencils

greetings

the idea is great, id compromise for the art for it does give you the 80's feel to it. as for the product i.e. kiss fm, i think the line explains it well 'do you remember?'

good nonetheless

Guest's picture
Guest

The cassette tape was once the cradle for the be-loved "mix tape" made for girlfriends/boyfriends and such, so I can understand the connection to the IPOD as the holder of today's mix tape. If you give it your best Darth Vader impression you will be more amused.

Guest's picture
Guest

which company's ad is this???

namlondon's picture
namlondon
31 pencils

Great sense of humor :). Love this ad.

Shiply on Smarta.com

keylawnzo's picture
keylawnzo
2 pencils

heheheh the best!!

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