Kipsta balls: Stadium

Kipsta balls: Stadium

Playground is everywhere
The street soccer ball
Kipsta

Agency: Y&R, Paris, France
Creative Director: Herve Riffault
Art director: Sebastien Guinet
Copywriter: Josselin Pacreau
Illustrator, Photographer: Jean Noel Leblanc Bontemps

Your rating: None

Comments

Submitted by John Huerbert II on Wed, 2006-11-29 01:16.

this is the most awesomest idea ever. eventhough i've seen stadiums during the night before this has a deep understanding of the inner child who once was young. in a childish way.

Submitted by popdistortion on Wed, 2006-11-29 03:37.

Insanely simple. Great thinking.

http://www.reinhardkrug.de/

Submitted by ChuckNorris on Wed, 2006-11-29 03:41.

Okay idea.

Just a simple twist. Don't see why you guys find it soo "awesome".

Submitted by adabortion on Wed, 2006-11-29 04:13.

Good idea, wrong execution. Look at how the lights affect the foreground!!! Insanely wrong!!!

Submitted by KooKooMan on Wed, 2006-11-29 06:42.

What wrong?

Submitted by fifthbullet on Wed, 2006-11-29 07:28.

the lighting, the floor where the light fall on is dark, where there's no light is bright.
i don't get why most of the ad must darken the four corner, some sort of award winning formula?

fersvax's picture
Submitted by fersvax on Tue, 2006-12-05 07:08.

It's a simple photographic effect that brings the center odf attention out. Not an award winning formula (effective, by the way)
FER.

Submitted by Justin on Wed, 2006-11-29 12:07.

Simple twist, brilliant idea.

There definately is something weird about the lighting in the foreground tho.

Overall, fantastic work.

Submitted by PeteHH on Wed, 2006-11-29 15:37.

Good idea, just not flooring. And the lighting sucks.

Submitted by Punker on Wed, 2006-11-29 16:55.

I must be dumb, I don't get it. maybe 'cause I've never heard of Kipsta... someone explain pls?

Submitted by LAZ on Wed, 2006-11-29 18:46.

turning it all, upside down. i like.

Submitted by Mtl Dave on Wed, 2006-11-29 22:20.

There's a promblem with the light but it's a great good looking concept.

Submitted by Punker on Wed, 2006-11-29 22:41.

PLS EXPLAIN IT TO ME...IT'S DRIVING ME CRAZY!!

ivan's picture
Submitted by ivan on Wed, 2006-11-29 23:21.

The lights are pointing towards the streets, therefore promoting street football.

Submitted by Punker on Thu, 2006-11-30 15:33.

oh right... hang on while I switch my brain on..silly me

Submitted by fredo on Thu, 2006-11-30 01:23.

Great idea, bad execution.

Submitted by Heads on Thu, 2006-11-30 06:45.

Decent idea. Not great.

_____

contact_heads@web.de
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Submitted by cooties on Thu, 2006-11-30 14:12.

Superb

Submitted by Desi on Thu, 2006-11-30 15:25.

John Hubert 2, u make me laugh with your comment: deep understanding of the inner child who once was young

Idea is great, but I don't think the creatives were going that deep in search of their inner child.

Congrats Y&R Paris, in a world of mediocrity, this is a fresh one.

Desi
www.DesiCreative.com

Submitted by Sick-of-adS on Fri, 2006-12-01 04:30.

OK cool... like it

Submitted by creativelefty on Tue, 2006-12-05 10:15.

somehow i suspect JH2 is linked to Y&R.