22 comments

John Huerbert II's picture
John Huerbert II
44 pencils

this is the most awesomest idea ever. eventhough i've seen stadiums during the night before this has a deep understanding of the inner child who once was young. in a childish way.

popdistortion's picture
popdistortion
1594 pencils

Insanely simple. Great thinking.

ChuckNorris's picture
ChuckNorris
834 pencils

Okay idea.

Just a simple twist. Don't see why you guys find it soo "awesome".

adabortion's picture
adabortion
615 pencils

Good idea, wrong execution. Look at how the lights affect the foreground!!! Insanely wrong!!!

KooKooMan's picture
KooKooMan
2 pencils

What wrong?

fifthbullet's picture
fifthbullet
188 pencils

the lighting, the floor where the light fall on is dark, where there's no light is bright.
i don't get why most of the ad must darken the four corner, some sort of award winning formula?

fersvax's picture
fersvax
1237 pencils

It's a simple photographic effect that brings the center odf attention out. Not an award winning formula (effective, by the way)

FER.

Justin's picture
Justin
176 pencils

Simple twist, brilliant idea.

There definately is something weird about the lighting in the foreground tho.

Overall, fantastic work.

PeteHH's picture
PeteHH
202 pencils

Good idea, just not flooring. And the lighting sucks.

Punker's picture
Punker
84 pencils

I must be dumb, I don't get it. maybe 'cause I've never heard of Kipsta... someone explain pls?

LAZ's picture
LAZ
288 pencils

turning it all, upside down. i like.

Mtl Dave's picture
Mtl Dave
274 pencils

There's a promblem with the light but it's a great good looking concept.

Punker's picture
Punker
84 pencils

PLS EXPLAIN IT TO ME...IT'S DRIVING ME CRAZY!!

ivan's picture
ivan

The lights are pointing towards the streets, therefore promoting street football.

Ivan Raszl, admin of AotW

Punker's picture
Punker
84 pencils

oh right... hang on while I switch my brain on..silly me

fredo's picture
fredo
30 pencils

Great idea, bad execution.

Heads's picture
Heads
194 pencils

Decent idea. Not great.

cooties's picture
cooties
180 pencils

Superb

Desi's picture
Desi
1052 pencils

John Hubert 2, u make me laugh with your comment: deep understanding of the inner child who once was young

Idea is great, but I don't think the creatives were going that deep in search of their inner child.

Congrats Y&R Paris, in a world of mediocrity, this is a fresh one.

Sick-of-adS's picture
Sick-of-adS
250 pencils

OK cool... like it

creativelefty's picture
creativelefty
50 pencils

somehow i suspect JH2 is linked to Y&R.

maharaja's picture
maharaja
32 pencils

it's an excellent idea. But i don't think the headline is required at all ('playground is everywhere').

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