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Kipsta balls: Stadium

Kipsta balls: Stadium
Your rating: None Average: 6.6 (5 votes)

Playground is everywhere
The street soccer ball
Kipsta

Agency: Y&R, Paris, France
Creative Director: Herve Riffault
Art director: Sebastien Guinet
Copywriter: Josselin Pacreau
Illustrator, Photographer: Jean Noel Leblanc Bontemps

21 Comments

John Huerbert II's picture 44 pencils

this is the most awesomest idea ever. eventhough i've seen stadiums during the night before this has a deep understanding of the inner child who once was young. in a childish way.

popdistortion's picture 1612 pencils

Insanely simple. Great thinking.

ChuckNorris's picture 836 pencils

Okay idea.

Just a simple twist. Don't see why you guys find it soo "awesome".

adabortion's picture 621 pencils

Good idea, wrong execution. Look at how the lights affect the foreground!!! Insanely wrong!!!

KooKooMan's picture 2 pencils

What wrong?

fifthbullet's picture 188 pencils

the lighting, the floor where the light fall on is dark, where there's no light is bright.
i don't get why most of the ad must darken the four corner, some sort of award winning formula?

criticize is way easier than create. use more brain.

fersvax's picture 1224 pencils

It's a simple photographic effect that brings the center odf attention out. Not an award winning formula (effective, by the way)

FER.

Justin's picture 176 pencils

Simple twist, brilliant idea.

There definately is something weird about the lighting in the foreground tho.

Overall, fantastic work.

PeteHH's picture 202 pencils

Good idea, just not flooring. And the lighting sucks.

Punker's picture 84 pencils

I must be dumb, I don't get it. maybe 'cause I've never heard of Kipsta... someone explain pls?

LAZ's picture 288 pencils

turning it all, upside down. i like.

Mtl Dave's picture 274 pencils

There's a promblem with the light but it's a great good looking concept.

Punker's picture 84 pencils

PLS EXPLAIN IT TO ME...IT'S DRIVING ME CRAZY!!

ivan's picture

The lights are pointing towards the streets, therefore promoting street football.

Punker's picture 84 pencils

oh right... hang on while I switch my brain on..silly me

fredo's picture 30 pencils

Great idea, bad execution.

Heads's picture 194 pencils

Decent idea. Not great.

cooties's picture 180 pencils

Superb

Desi's picture 1052 pencils

John Hubert 2, u make me laugh with your comment: deep understanding of the inner child who once was young

Idea is great, but I don't think the creatives were going that deep in search of their inner child.

Congrats Y&R Paris, in a world of mediocrity, this is a fresh one.

Sick-of-adS's picture 252 pencils

OK cool... like it

creativelefty's picture 50 pencils

somehow i suspect JH2 is linked to Y&R.

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