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Playground is everywhere
The street soccer ball
Kipsta
Agency: Y&R, Paris, France
Creative Director: Herve Riffault
Art director: Sebastien Guinet
Copywriter: Josselin Pacreau
Illustrator, Photographer: Jean Noel Leblanc Bontemps
Comments
this is the most awesomest idea ever. eventhough i've seen stadiums during the night before this has a deep understanding of the inner child who once was young. in a childish way.
Insanely simple. Great thinking.
http://www.reinhardkrug.de/
Okay idea.
Just a simple twist. Don't see why you guys find it soo "awesome".
Good idea, wrong execution. Look at how the lights affect the foreground!!! Insanely wrong!!!
What wrong?
the lighting, the floor where the light fall on is dark, where there's no light is bright.
i don't get why most of the ad must darken the four corner, some sort of award winning formula?
It's a simple photographic effect that brings the center odf attention out. Not an award winning formula (effective, by the way)
FER.
Simple twist, brilliant idea.
There definately is something weird about the lighting in the foreground tho.
Overall, fantastic work.
Good idea, just not flooring. And the lighting sucks.
I must be dumb, I don't get it. maybe 'cause I've never heard of Kipsta... someone explain pls?
turning it all, upside down. i like.
There's a promblem with the light but it's a great good looking concept.
PLS EXPLAIN IT TO ME...IT'S DRIVING ME CRAZY!!
The lights are pointing towards the streets, therefore promoting street football.
oh right... hang on while I switch my brain on..silly me
Great idea, bad execution.
Decent idea. Not great.
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contact_heads@web.de
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Superb
John Hubert 2, u make me laugh with your comment: deep understanding of the inner child who once was young
Idea is great, but I don't think the creatives were going that deep in search of their inner child.
Congrats Y&R Paris, in a world of mediocrity, this is a fresh one.
Desi
www.DesiCreative.com
OK cool... like it
somehow i suspect JH2 is linked to Y&R.