Bookend Cook

Agency Network: 
January 2010

Print advertisment created by Ogilvy, Indonesia for Kinokuniya, within the category: Retail Services.

Advertising Agency: Ogilvy & Mather Jakarta, Indonesia
Executive Creative Director: Gary Caulfield
Creative Directors: Glenn Alexander, Joseph Dean, Yuwono Widodo
Art Director: Tania Huiny
Copywriter: Lydia Tarigan
Digital creatives: Rudy Haryanto, Aldo Khalid

Comments (10)

Log in or register to post comments
thedesignaddict's picture
Activity Score 5403

Smart. Simple. Great. (I prefer the other 2 executions more).

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

what's the start and what's the finish? :P

AXAY555's picture
Activity Score 582

'w' is the start & 'P' is the finish...thats how u typed.

iwannatalktosamson's picture
Activity Score 701

The other 2 executions work better since this one shows a negative, but nice thinking in these ads.

Punch's picture
Activity Score 612

Me parece que la cosa iba más por "sube o baja de peso cuando te lo propongas".

"no silencies lo que no sabes expresar".

jud's picture
Activity Score 13

To be honest, I didn't get it at first because I simply didn't notice the women were different. I think the last one (the one with the couple) conveys the message in the clearest way.

jud's picture
Activity Score 13

oh, and hold on, just noticed something. So the getting fat is supposed to be the desired result? Because the other two ads put the desired result at right end. Or is this just lack of consistency? Or are they trying to say that you'll find such good recipes you might as well get fat? Not sure if that's a good idea...

Jakarta Jack's picture
Jakarta Jack

A really great idea but only the first one is good. Too many books to get result, but OK.

The 2nd one is weaker. Why use DI to make the person literally "enlightened"? Maybe the guy dressed up like a bum becoming a successful, impeccably dressed businessman?

This one has a negative approach. I'm with Jud and Dzsoi.

Istiko's picture
Activity Score 165

bagus sekali ide dan eksekusinya!

aji pam's picture
aji pam
Activity Score 94

idenya oke, insightnya bisa d tarik lagi - tapi eksekusinya jatuhnya negatif - sayang bangeeet