Kinokuniya Book Stores: Play
Music books. RM10 voucher with every purchase from the performing arts section.
Agency: Leo Burnett, Kuala Lumpur, Malaysia
Creative Directors: Yasmin Ahmad, Ali Mohd.
Art director: Zarak M.Zain
Copywriters: Jovian Lee, Jaideep Mahajan
Photographer: Steve Koh
Comments
The best of the series. Decent idea, poor execution. Do without the circle!
i dunno i think the circle is needed to a certian degree to convey the button, no?
www.ashlandic.com
loved this execution. it's the only one that makes sense to me. i think the button is necessary if it give the impression of a table.
Ever wondered why 'Gorilla' won a 'Lion'(at Cannes)?
is the book edible? cuz it looks like it's on a plate.
This is the only execution that works. You want to 'play' the books. Don't show a stop button or a pause button - I think that's the opposite reaction you want. You want people to play, not stop.
100% agree with you PaulyG. Still want to know what an RG10 voucher is though...
why do only this one i can see the book? this is a nice one. Yasmin Ahmad!
http://jennywhx.blogspot.com jwhx:Visionary
yup, i agree, this is d best one and d only meaningful one
~ old habits die hard, older ones never do ~
A play button isn't only found on music players. Weak and predictable.
I think it is still much better than average. And "button isn't only found on music players" is not a contra-argument in my opinion. The visual raises attention, then you read the copy and realize what it is. Nothing more but nothing less
this would be a decent one-shot. but why does the book look like it's x-rayed?
rd
Im sorry just want to ask, how many of you all are actually working professionals from the industries?
Just curious...
119 of us
www.ashlandic.com
hahahahahaha!
so eighties...
Music books?? wtf – Audio books maybe.
Books about musical styles, artists, concerts, etc.
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