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Kinokuniya Book Stores: Play

Kinokuniya Book Stores: Play
Your rating: None Average: 6.5 (2 votes)

Music books. RM10 voucher with every purchase from the performing arts section.

Agency: Leo Burnett, Kuala Lumpur, Malaysia
Creative Directors: Yasmin Ahmad, Ali Mohd.
Art director: Zarak M.Zain
Copywriters: Jovian Lee, Jaideep Mahajan
Photographer: Steve Koh

Comments

squirrely's picture 316 pencils
squirrely | Fri, 2007-01-19 18:45

The best of the series. Decent idea, poor execution. Do without the circle!

the_ashlands's picture 1398 pencils
the_ashlands | Fri, 2007-01-19 19:48

i dunno i think the circle is needed to a certian degree to convey the button, no?

www.ashlandic.com

slimseni's picture 85 pencils
slimseni | Fri, 2007-01-19 20:06

loved this execution. it's the only one that makes sense to me. i think the button is necessary if it give the impression of a table.

Ever wondered why 'Gorilla' won a 'Lion'(at Cannes)?

tiny_wordz's picture 305 pencils
tiny_wordz | Fri, 2007-01-19 20:13

is the book edible? cuz it looks like it's on a plate.

PaulyG_fill in the blank's picture 1154 pencils
PaulyG_fill in the blank | Fri, 2007-01-19 20:50

This is the only execution that works. You want to 'play' the books. Don't show a stop button or a pause button - I think that's the opposite reaction you want. You want people to play, not stop.

ellehcimeo's picture 3536 pencils
ellehcimeo | Fri, 2007-01-19 22:12

100% agree with you PaulyG. Still want to know what an RG10 voucher is though...

jennywhx's picture 1144 pencils
jennywhx | Fri, 2007-01-19 21:29

why do only this one i can see the book? this is a nice one. Yasmin Ahmad!

http://jennywhx.blogspot.com jwhx:Visionary

chintan ruparel's picture 1518 pencils
chintan ruparel | Fri, 2007-01-19 21:31

yup, i agree, this is d best one and d only meaningful one

~ old habits die hard, older ones never do ~

slim's picture 1047 pencils
slim | Fri, 2007-01-19 22:32

A play button isn't only found on music players. Weak and predictable.

chimie's picture 152 pencils
chimie | Fri, 2007-01-19 22:38

I think it is still much better than average. And "button isn't only found on music players" is not a contra-argument in my opinion. The visual raises attention, then you read the copy and realize what it is. Nothing more but nothing less

kc_brock's picture 694 pencils
kc_brock | Sat, 2007-01-20 08:23

this would be a decent one-shot. but why does the book look like it's x-rayed?

rd

Daryllee's picture 56 pencils
Daryllee | Sat, 2007-01-20 12:38

Im sorry just want to ask, how many of you all are actually working professionals from the industries?
Just curious...

the_ashlands's picture 1398 pencils
the_ashlands | Mon, 2007-01-22 21:43

119 of us

www.ashlandic.com

ellehcimeo's picture 3536 pencils
ellehcimeo | Tue, 2007-01-23 02:10

hahahahahaha!

act's picture 531 pencils
act | Sun, 2007-01-21 13:56

so eighties...

kandi's picture 204 pencils
kandi | Mon, 2007-01-22 11:54

Music books?? wtf – Audio books maybe.

ivan's picture
ivan | Mon, 2007-01-22 13:45

Books about musical styles, artists, concerts, etc.

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