Kingston Technology: Mugshot

Things are easier with a great memory.

Advertising Agency: Babel, Brazil
Creative Director: Ricardo Chester
Art Director: Pedro Henrique Fernandes
Copywriter: Artur Lipori
Illustrator: Fabio Martins
Photographer: Luiz Moretti
Published: April 2008

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15 comments

muxa's picture
muxa
602 pencils

Don't work. Maybe they could compare a regular drawning with a hiper realist one.

J.Torran's picture
J.Torran
6 pencils

brilliant - like it.

Arebehn's picture
Arebehn
50 pencils

Done.

Just kidding, I like it.

republique's picture
republique
82 pencils

hahahahaha!

I-know-all's picture
I-know-all
53 pencils

same hair, same stubble, same everything.. how come... after one year.. person remains same?
may be in Brazil.. thats possible!!!

filipe.matiazi's picture
filipe.matiazi
26 pencils

one month.
the format in brazil is "day/month/year"

NatalieM's picture
NatalieM
1687 pencils

Good concept. As far as story goes, it's one day later, I-Know-All. The memory was so good, they were able to find the criminal and book him quickly.

dangerdude's picture
dangerdude
58 pencils

it's one day. they could have put in unmistakable dates though. the shirt doest match, which stood out for me. and i also expected the hair to be at least a tiny bit different. kinda gives off the feeling that there are tiny little imperfections.

scarfinati's picture
scarfinati
830 pencils

Yeah dates or should say: wanted/detained something like that

obladis's picture
obladis
298 pencils

Very cleaver. Congratulations.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

There's nothing clever about this ad. This smacks me of just another tired "play on words."
The memory they're referring to (the mental ability to recall past events) is not the same as the one the product is touting (digital storage capacity.) Apples to oranges...
But then, the average audience might not even care or pick up on that.

Besides, this ad has been outdone FAR better by another campaign we saw earlier.

obladis's picture
obladis
298 pencils

thats the joke man. U should learn a litle bit more to coment here... Your coment was one of the most stupid thing i ever ride. And man... there's a plenty of here

juliangray's picture
juliangray
987 pencils

He has a point. This tries to reflect "quality" of memory when the benefit of the product is quantity.

Mr.Ozzy's picture
Mr.Ozzy
33 pencils

Like it. Very good.

scarfinati's picture
scarfinati
830 pencils

“The memory they're referring to (the mental ability to recall past events) is not the same as the one the product is touting (digital storage capacity.) Apples to oranges...”

Haha. doesn’t matter dude, as long as the “take away” is memory its all good.

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