Kingston: Hangar
Advertising Agency: Garwich BBDO, Lima, Peru
Creative Director: Renzo Sanguinetti
Art Director: Luis Ponce
Copywriter: Manuel Fernández
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19 Comments
I'd have used a single drawer file cabinet for an even bigger effect/contrast. This is definitely not a groundbreaking idea but at least the execution is pretty good. Love the wide angle of the photo which imparts a sense of large open space.
I think single might lose the file drawer thing. Three is ok.
Good work.
my question is that, do you have a 'washing machine safe' feature??
Otherwise who cares if it is 256 or 514???!!!
withalltherespects
I could not precisely settle this... if it says "this is too big for your files" or "your files are safe"
feels like "waste"
Catchy picture, but the lonely cabinet makes you think about the reason why they forgot to move it to somewhere else. I think that the visual is telling you many different stories.
We have a small file cabinet (a metaphor for the USB drive) vs. huge empty hangar. So the only story or message is why use all that big hangar space when you can put all your files on a single "large" USB drive.
so dull
- @mbi
It depends on what you want to point here. Big size is the key, not safety! Simple idea but it works
Simple idea
Regural la idea, pero el producto se vende solo 256 gb wowwww!!!
Good work.
Renzo Truchinetti
it's ........ok
yeah i feel the contrast is not that prominent like into the eye types
ad junkie at http://www.desicreative.com
Cool !
también puede interpretarse como más espacio del que necesitas
o innecesariamente grande
the BIG idea
queda... next
Yo creo que esta comparando al usb con las computadoras antiguas, esas que ocupaban cuartos enteros. Toda esa información que antes ocupada espacios sumamente amplios, ahora, con el nuevo usb, se vera reducido...