Kingston: Hangar

Advertising Agency: Garwich BBDO, Lima, Peru
Creative Director: Renzo Sanguinetti
Art Director: Luis Ponce
Copywriter: Manuel Fernández

19 comments

atb2005's picture
atb2005
13567 pencils

I'd have used a single drawer file cabinet for an even bigger effect/contrast. This is definitely not a groundbreaking idea but at least the execution is pretty good. Love the wide angle of the photo which imparts a sense of large open space.

corporal_hicks's picture
corporal_hicks
365 pencils

I think single might lose the file drawer thing. Three is ok.
Good work.

Adaddicted's picture
Adaddicted
3435 pencils

my question is that, do you have a 'washing machine safe' feature??
Otherwise who cares if it is 256 or 514???!!!

withalltherespects

satrianee's picture
satrianee
3748 pencils

I could not precisely settle this... if it says "this is too big for your files" or "your files are safe"

feels like "waste"

perromalo's picture
perromalo
429 pencils

Catchy picture, but the lonely cabinet makes you think about the reason why they forgot to move it to somewhere else. I think that the visual is telling you many different stories.

atb2005's picture
atb2005
13567 pencils

We have a small file cabinet (a metaphor for the USB drive) vs. huge empty hangar. So the only story or message is why use all that big hangar space when you can put all your files on a single "large" USB drive.

ambareesha's picture
ambareesha
255 pencils

so dull

- @mbi

cfmanager's picture
cfmanager
46 pencils

It depends on what you want to point here. Big size is the key, not safety! Simple idea but it works

Guest's picture
Guest

Simple idea

Guest's picture
Guest

Regural la idea, pero el producto se vende solo 256 gb wowwww!!!

Guest's picture
Guest

Good work.

Farragut's picture
Farragut
220 pencils

Renzo Truchinetti

Guest's picture
Guest

it's ........ok

Maddy's picture
Maddy
54 pencils

yeah i feel the contrast is not that prominent like into the eye types

Patrick_B's picture
Patrick_B
36 pencils

Cool !

anibal smith's picture
anibal smith
48 pencils

también puede interpretarse como más espacio del que necesitas
o innecesariamente grande

esalash's picture
esalash
24 pencils

the BIG idea

nilton_pereyra's picture
nilton_pereyra
18 pencils

queda... next

its ok folks

andresitobf2's picture
andresitobf2
14 pencils

Yo creo que esta comparando al usb con las computadoras antiguas, esas que ocupaban cuartos enteros. Toda esa información que antes ocupada espacios sumamente amplios, ahora, con el nuevo usb, se vera reducido...

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