Kingsford Charcoals: Whale

Kingsford Charcoals: Whale

Throw bigger parties. Kingsford. Long lasting coals.

Advertising School: Miami Ad School, New York, USA
Creative Director: Stephen Lundberg
Art Director / Illustrator: José Brugos
Copywriter: Kent Koren

Your rating: None Average: 4.2 (16 votes)

Comments

Submitted by unaquestionediali on Fri, 2008-04-04 09:53.

whales are not that big...
i never heard about grilled whale...

Submitted by Gina C. on Fri, 2008-04-04 16:12.

There's no excuses for lacking of information nowadays. Just google grilled whale and you'll find it.
Anyway, i think what they are tryin' to say here (lookin' to the whole campaign) has nothing to do with vindication to whale hunting, but to recall the prehistoric times when they used to go out and hunt monsters. Something you can do without the worry of wasting meat, as the charcoal last longer.
Loved the illustrations. The mammoth is my favorite one!

Submitted by rebelscum on Fri, 2008-04-04 09:53.

Holy shit.
You really think it's a good idea to advocate harpooning an endangered species in the name of backyard parties?

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chinaski's picture
Submitted by chinaski on Fri, 2008-04-04 11:09.

F**k you Kingsford I'd say.
Shove your parties up your a**.

Submitted by 7heavenmetal on Fri, 2008-04-04 12:13.

Show must go on Miami Ad School, Greetings and cheers!!!
Keep Rockin'

Submitted by doworkson on Fri, 2008-04-04 15:08.

yeah and people dont go to parties for the whale meat, they go for the booze.

Submitted by Sally_Bison on Fri, 2008-04-04 15:14.

these are REALLY terrible. i don't get what's going on, why I should care, or what the hell it has to do with charcoal.
boo.

Funky_Frogii's picture
Submitted by Funky_Frogii on Fri, 2008-04-04 23:27.

amazing..........nice work......

Submitted by Inverted on Sat, 2008-04-05 04:08.

alittle bit better than the one with the giant "bird", you actualt get the hunting point faster, and dont have to bring out your binoculars to understand the details. However the photoshop work still looks like someone just got their first pair of scissors and stayed up all night cutting out ships and sailors from their european history book.

Its bad, and does not realy show the benefit of the coal itself, and the line "Throw bigger parties" comes across even worse as you now dont even have tents to imagine them dancing around in.

Submitted by heresjonny on Sun, 2008-04-06 20:20.

Hahaha...funny.