Advertisement

Can, 2

Agency: 
Published/Aired: 
September 2007
2416
Description: 

Print advertisment created by JWT, India for Kingfisher, within the category: Alcoholic Drinks.

Advertising Agency: JWT, Bangalore, India
Creative Director: Tina Sachdev
Art Director: Krishnaprasad Balakrishnan
Copywriters: Tina Sachdev, Arati Rao
Illustrators: Balu, Raviraj Patil
Photographer: Jagadeesh Narayan

Comments (15)

Log in or register to post comments
SeanMartin's picture
SeanMartin

Is there some local thing here I'm missing?

--------------------------

No, I am not a media buyer.

drunk dave's picture
drunk dave
Activity Score 1066

Not a clue. Is it meant to be a plant holding a flower 'the beer'? If it was a humming bird that would make sense. Someone please explain this ad to stupid old me.

ivan's picture
ivan

I was told the leafs represent freshness.

Renan Correa's picture
Renan Correa
Activity Score 186

Freshness with a plant? I dont know if couses this impact... but, at least, is different...
-------------------------
www.correa.carbonmade.com

-------------------------
www.cargocollective.com/renancorrea

sneakyhands's picture
sneakyhands
Activity Score 1857

nice beauty shot, but no message whatsoever. so this is the 'king of good times'? the position has really gone downhill since spuds mackenzie. but nice beauty shot.

Guest commenter's picture
Guest commenter

It could be a great ad but not for a beer....sorry.

STRTLRS's picture
STRTLRS
Activity Score 1601

So fresh a plant would drink it. Ok, what a waste of a beautiful visual.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Guest commenter's picture
Guest commenter

true. but great looking shot.

Guest commenter's picture
Guest commenter

what is draught doing on it? draught beer now in a can?? fresh as in draught, plant as in fresh....wheee...finally got there. Is that it?? good visual but maybe the product wont sell. Draught beer in a can??? Is this product genuine? smells like a scam...!

SeanMartin's picture
SeanMartin

It's qute real. Our company did a project for KingFisher, and this was in the corporate ID materials.

--------------------------

No, I am not a media buyer.

Guest commenter's picture
Guest commenter

nice art direction, beautiful visual.

Guest commenter's picture
Guest commenter

This despite not being able to advertise alcohol in india. good effort to establish freshness.

carljoshua's picture
carljoshua
Activity Score 7

visually looks nice but i don't get it though is anyone able to explain it to me? its a nice visual though i have to say

Guest's picture
Guest

hey guys guess what, the image was manipulated/retouched by one of my senior .... what correction it is perfect finishing.

Guest's picture
Guest

why did u guys execute the second thought? why?
should have gone ahead with the first thought.
Would at least have had an excuse.

Featured Content

Latest Collections

Advertisement