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22 comments

the_executioner's picture
the_executioner
93 pencils

nice, but I smell scam - and so will the judges unfortunately. both ads beautifully shot, great art.

bknowlden's picture
bknowlden
3647 pencils

Why does everyone refer to ads as scam? I mean, I know the term and I know they didn't have clients breathing down their neck, but they still produced great work. Period. I'd love to see someone's book with nothing but legitimately produced, jaw dropping work. So many of these agencies say that they are going to boycot spec work in competitions, but it's the same kind of work they made their name on.

Can someone just judge the work for what it is.

Stigset's picture
Stigset
1456 pencils

please tell me what the great work in this ad is (apart from the photographer).It looks like a stock photo they placed a logo on.

the_executioner's picture
the_executioner
93 pencils

"So many of these agencies say that they are going to boycot spec work in competitions, but it's the same kind of work they made their name on."

have to agree there brandon - but I guess the line has to be drawn at some point before award shows and ad agencies lose credibility entirely.

ivan's picture
ivan

That is a war impossible to win. It's like drug usage in sports. There will always be cheaters as what is spec and what is not is very hard to decide if you really think about it.

Ivan Raszl, admin of AotW

hang-the-dj's picture
hang-the-dj
1262 pencils

Well said brandon, I'm getting sick of people banging on about 'oh, another scam ad, boo'...don't these people realise most award-winning ads are scams? And you're right, we should be able to judge the concept (art direction. copy etc) regardless of the client's actual billing to an agency.

Kamikaze's picture
Kamikaze
716 pencils

Yes! I agree with Bknowlden.

Why do we have to refer to a good idea as "scam". Why don't we just look at the idea. Just because of the bleak fact that a client isn't not really in the same plane as the idea, or the client servicing a**h***s lack potential to sell that good idea to the client, do we have to jump from the rooftops and brand a good idea as a "scam..."

As such we are all working in a field where we have to rack the hell out of our brains to make somebody else's (client) sh*t sell... So if we, at some point of time, feel gratified about doing something that seems to be a good idea, something that satisfies our own creative tastes, what’s the freakin harm in it?

- The trick to forgetting the big picture is to look at everything close-up.

Axxl's picture
Axxl
208 pencils

And tattoos never love you. I don't like this campaign at all.

salamandos's picture
salamandos
1947 pencils

great stuff! poetic love declaration to tattoos.

leftfield's picture
leftfield
165 pencils

The other one is far better.

this fails

justpassingby's picture
justpassingby
1368 pencils

youre right, the other one is sort of funny, not so serious but this is a bit harsh isnt it? Someone dying?

leif_erikson's picture
leif_erikson
4 pencils

What? Tattoos don't leave you, but your girl does? That's the idea? Thank's a lot. 1. That's a little bit too far for me and 2. After lieing down there for some time, the Tattoo is also gone by the worms.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

No, but that's what I thought at first as well.

The idea is that her boyfriend left her when he left this world and died.

SummerA's picture
SummerA
154 pencils

Kinda depressing. I like the art but I don't like the idea, the other one is better.

Rog's picture
Rog
6094 pencils

Confusing.
This campaign isn't clicking with me.
Why is there nothing else on the tombstone? Just name and life dates.
A hastily photoshopped graveyard out on what looks like a golf course fairway?
Seems to be wanting something written (tattooed?) there.
I would expect a strong graphic rather than a soft emotional message for a Tatt client.

>>>> That's not an ad. THIS is an ad.

Rog's picture
Rog
6094 pencils

This is an 'off brief' thought...
but, looking at that the dead guy's sparse grave...
what if the dude's headstone was all 'his' tatt design.

>>>> That's not an ad. THIS is an ad.

simone's picture
simone
187 pencils

Fake advertising. Weak idea.

iswanda82's picture
iswanda82
346 pencils

yup fake advertising...

hang-the-dj's picture
hang-the-dj
1262 pencils

Is this the 'spot the fake ad' forum is it? Sorry, I must be in the wrong place, I was just looking for some cool ads to critique. My mistake...

drunk dave's picture
drunk dave
1066 pencils

Sigackly. Thumbs up for scam. If agency pays to produce and flight at least once, that means it's eligible. Sweet.

justpassingby's picture
justpassingby
1368 pencils

fight?? what is there to fight about? That tattoo parlour got an ad for free, believe me they didnt have to fight to sell this.

Pay? any fool with money can pay.

Rog's picture
Rog
6094 pencils

We're pro-scam and we're proud.

>>>> That's not an ad. THIS is an ad.

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