King Khalid Foundation: Can't Be Covered

Some things can't be covered. Fighting women's abuse together.

The first women's abuse ad to ever run in Saudi Arabia.

Advertising Agency: Memac Ogilvy, Riyadh, Saudi Arabia
Creative Director / Art Director: Scott Abbott
Copywriters: Scott Abbott, Jimmy Youssef
Photographer: Ali Riffai
Additional credits: Abdul Rahim Bukhamseen
Published: April 2013