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Can't Be Covered

Agency: 
Published/Aired: 
April 2013
Description: 

The first women's abuse ad to ever run in Saudi Arabia.

Some things can't be covered. Fighting women's abuse together.

Advertising Agency: Memac Ogilvy, Riyadh, Saudi Arabia
Creative Director / Art Director: Scott Abbott
Copywriters: Scott Abbott, Jimmy Youssef
Photographer: Ali Riffai
Additional credits: Abdul Rahim Bukhamseen

Comments (16)

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Highest Rated

pencilhead's picture
pencilhead
Activity Score 231

nice one

manzoordesign's picture
manzoordesign
Activity Score 147

like it

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

Naser_K's picture
Naser_K
Activity Score 173

عين الحقيقة

yasserhum's picture
yasserhum
Activity Score 2

Good job

- Yasser Alhumaikani

certaintly's picture
certaintly
Activity Score 3994

i thought it was boring. and it seems she's doing a pretty good job of covering it. i think the message should say something else

*edit: like, "dont let religion hide abuse" or "dont hide behind religion" or IDK.
but a different message or a different product or both is needed for this execution, which is good in and of itself.

blakspyder's picture
blakspyder
Activity Score 2

Religion has nothing to do with abuse. You missed the point of the ad.

timesashes's picture
timesashes
Activity Score 77

I'd prefer the original msg.

kleenex's picture
kleenex
Activity Score 43434

not bad.

Andrej Troha's picture
Andrej Troha
Activity Score 613

Hard hitting brilliance.

salil.sharma's picture
salil.sharma
Activity Score 2428

Awesome job ! very simple & creative.

Designer Don't Do Different Things
They Do Things Differently

riyelam's picture
riyelam
Activity Score 366

Only 1 question... shouldn't the eye be bruised as well ?

wedobetter's picture
wedobetter
Activity Score 3

Great Idea. The first in Saudi Arabia.

yelena's picture
yelena
Activity Score 4

impressed :))

Yelena

Hibon's picture
Hibon
Activity Score 3736

very nice idea...

Simple ideas are the best !

darkknight116's picture
darkknight116
Activity Score 30

powerful ad. beautifully understated. nice job

andylefty's picture
andylefty
Activity Score 4535

good stuff.

pencilhead's picture
pencilhead
Activity Score 231

nice one

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