King Khalid Foundation: Can't Be Covered

Some things can't be covered. Fighting women's abuse together.

The first women's abuse ad to ever run in Saudi Arabia.

Advertising Agency: Memac Ogilvy, Riyadh, Saudi Arabia
Creative Director / Art Director: Scott Abbott
Copywriters: Scott Abbott, Jimmy Youssef
Photographer: Ali Riffai
Additional credits: Abdul Rahim Bukhamseen

Published: 
April 2013

16 comments

manzoordesign's picture
manzoordesign
147 pencils

like it

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

Naser_K's picture
Naser_K
173 pencils

عين الحقيقة

yasserhum's picture
yasserhum
2 pencils

Good job

- Yasser Alhumaikani

certaintly's picture
certaintly
3994 pencils

i thought it was boring. and it seems she's doing a pretty good job of covering it. i think the message should say something else

*edit: like, "dont let religion hide abuse" or "dont hide behind religion" or IDK.
but a different message or a different product or both is needed for this execution, which is good in and of itself.

blakspyder's picture
blakspyder
2 pencils

Religion has nothing to do with abuse. You missed the point of the ad.

timesashes's picture
timesashes
77 pencils

I'd prefer the original msg.

kleenex's picture
kleenex
41086 pencils

not bad.

Andrej Troha's picture
Andrej Troha
613 pencils

Hard hitting brilliance.

salil.sharma's picture
salil.sharma
2428 pencils

Awesome job ! very simple & creative.

Designer Don't Do Different Things
They Do Things Differently

riyelam's picture
riyelam
366 pencils

Only 1 question... shouldn't the eye be bruised as well ?

wedobetter's picture
wedobetter
3 pencils

Great Idea. The first in Saudi Arabia.

yelena's picture
yelena
4 pencils

impressed :))

Yelena

Hibon's picture
Hibon
3734 pencils

very nice idea...

Simple ideas are the best !

darkknight116's picture
darkknight116
30 pencils

powerful ad. beautifully understated. nice job

andylefty's picture
andylefty
4535 pencils

good stuff.

pencilhead's picture
pencilhead
231 pencils

nice one

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