Kinesio: Weaker sex

Ensure you're never called the "weaker sex."

Advertising Agency: Thielen Designs
Creative Director / Art Director: Tony Thielen
Copywriter: Jacqui Garcia
Photographer: Cel Jarvis
Photo Composite & Retouching: Tony Thielen


Guest's picture

le falta un poco de culo a la mina, una lastima

bknowlden's picture
3647 pencils

nice art direction and lines, but let's be honest, kenesio tape is a creative's dream product. a product that helps rapidly increase muscle recovery for aggressive athletes? could've been some great creative...

Guest's picture

I, too think a stronger campaign could have come out of this product. sure, the ads look nice and they aroused my curiosity but they didn't exactly tell me what this was about. they didn't make a promise that got me to say "oh fuck, I need to find out more" ...

Guest's picture

the art direction hurts my eyes. it looks like spec work, besides.

Guest's picture


Spinnaker's picture
98 pencils

Good campaign.

Emran Hayat's picture
Emran Hayat
832 pencils

like the visual.. but really dnt get the copy

Creativity is a natural extension of our enthusiasm

krautland's picture
3216 pencils

I went to their website and guess what there was a link called "2009 Ad Campaign." of course the work shown there was quite a ways different from what we see here. so is this a scam campaign? a vanity piece done for award shows? and if so is this really the best this creative could have come up with?

Guest's picture

i'm pretty sure they're spec ads done for his book.

swamijivanutsav's picture
122 pencils

kool idea

Boxey's picture
8885 pencils

Ensure you never write the weaker line.

Good Blood's picture
Good Blood
43 pencils

I so agree that this is a dream product to work with.

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