Kindle: Bookshelf

Advertising School: Adhouse NYC, USA
Teacher: Kevin Doyle
Art Director / Illustrator: Derek Love
Copywriter: Kristopher Blake

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18 comments

Guest's picture
Guest

If it wasn't for the "books suck" part, I would like this a lot more.

Guest's picture
Guest

you are late! HAHAHAHAHA
This campaign is already in Brazil.

Guest's picture
Guest

Link?

Guest's picture
Guest

No link?

Me like!

Guest's picture
Guest

Ok. Look This!

http://guerra.carbonmade.com/projects/55937#14

The translation is: "Reading can be dangerous".

Similar Ads! Almost identical

superfel's picture
superfel
51 pencils

Like it, simple, very fun!!

sirvan's picture
sirvan
29870 pencils

No.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

embarrassing.

Guest's picture
Guest

Why? Can't think of somthing better?
You don't have to be.
This is quite a good little campaign.

Guest's picture
Guest

The only problem with this is the "books suck" thing
according to many kindle reviews people reccommend using kindle AND books. So i think that this just makes them sound pompous. And i hear the kindle is not that good.

Guest's picture
Guest

Not as good as 'paper cut'.
But, better than 'bus'.

My_friend_Goo's picture
My_friend_Goo
289 pencils

LOOOVE IT

However i don't agree, I don't think books suck, i like books, but this is good solid and creative advertising

NastyJester's picture
NastyJester
744 pencils

Nah, it's not doing it for me. "Books suck" is a terrible strapline. Shame, because I love the illustrations and the idea of books killing you.

Guest's picture
Guest

Hold on a minute, to all you people who think this is great
These Creatives are handed a brief to advertise a somewhat...revolutionary piece of Technology, that helps saves wood being used for paper, un-necessary printing, backlight made for easy reading, adjusting type size for better visibility, store as many books as you could need, so on and so on

AND THEY COME UP WITH YOU MAY GET PAPER CUTS FROM BOOKS, AND THE OTHER SHIT......DON'T GIVE THE CLIENT THERE MONEY BACK, I WANT IT BACK FOR COMPENSATION!!!

NastyJester's picture
NastyJester
744 pencils

Good Lord, the guest is right!

Guest's picture
Guest

The paper cut one is nice. But I think they should've stayed with the 10.2 oz angle. Not having to deal with books taking up space and hauling them around is a more motivating factor to at least check this out.

Guest's picture
Guest

Very true the 10.2oz would have better way. Cute illustrations but some how it doesn'e work... Could be better, if it was made in the relation of weight.... The guest is right...

cvchitale's picture
cvchitale
1226 pencils

wont go well with people like me who like to read books n not e-books.

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