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Comments (23)

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Highest Rated

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

I prefer their real ads.

Wordnerd's picture
Wordnerd
Activity Score 6692

?

simiot's picture
simiot
Activity Score 911

+1

Dzsoi's picture
Dzsoi
Activity Score 8422

I guess they say don't carry heavy books with you, just the essential (words only) with your e-book or what. I quite like this.
Other one is a bit hard to get, I'm not sure that one is totally logical.

Wordnerd's picture
Wordnerd
Activity Score 6692

i got that but: i think they are trying to say the content (words) has left the big book and is 'sucked' into that small e-book.
either the text or the visual - something is missing to get that.

atb2005's picture
atb2005
Activity Score 13557

The other one is supposed to be a comic book, sans the illustrations.

Dzsoi's picture
Dzsoi
Activity Score 8422

Okay but... a comic book without drawings? No way!

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Awsome!

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stitchy's picture
stitchy
Activity Score 779

same concept of the USE WHAT YOU NEED for the water consumption, done years ago...

tirthomitro's picture
tirthomitro
Activity Score 2758

Umm... like, I am a bookworm. And I... like, there's no way you can, like, read a book on a piece of a... like, "thingamabob".
Like, Books Rule! Period.

they showed me a picture & i laughed
dignity has never been photographed

pepsiice's picture
pepsiice
Activity Score 253

"like... like... like." - tirthomitro

franktrana's picture
franktrana
Activity Score 99

Hahaha
Looks like ass-crack?
Work done then, i rather take the kindle

bobby666's picture
bobby666
Activity Score 1460

ok. nothing great.

Carlos Garcia's picture
Carlos Garcia
Activity Score 847

Would have liked it better if they didn't show the product.
But i like the idea.

CG

Adaddicted's picture
Adaddicted
Activity Score 3435

When I first saw the thumbnail thought its for some anti-aging products ;-)) like the concept

withalltherespects

atb2005's picture
atb2005
Activity Score 13557

This is so not awesome; this campaign shows the "obvious"; something we already know (that Kindle is lightweight). Kindle has been around for several years. At this point, they should be touting other features or benefits (not just the slim size).

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

Bull ad.

thaistylez's picture
thaistylez
Activity Score 224

same idea with highlight pen?

no?

CUTIEPIE's picture
CUTIEPIE
Activity Score 347

Actually is quite nice (once you get it!) maybe a little something more in the execution would've been clearer, huh?! I dont know... n_n

John van de Vorstenbosch's picture
John van de Vor...
Activity Score 216

I've got the idea this concept isn't finished yet. Wouldn't it be better to show the book more on a background or something? Or.. just the book on a table?

Dunno, doesn't feel finished.

perromalo's picture
perromalo
Activity Score 429

Client's first thought

whatthe's picture
whatthe
Activity Score 21

Okay i get it but what is with the black shadow, it is really distracting. Overall all its just an okay idea

kimi yancek's picture
kimi yancek
Activity Score 26

awful black shadow!

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

I prefer their real ads.

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