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Published/Aired: 
July 2012
Description: 

For a humane living children need clothes as well food.

Advertising Agency: Draftfcb, Vienna, Austria
Chief Creative Officer: Bernd Fliesser
Executive Creative Director: Patrik Partl
Creative Director: Florian Schwab
Copywriter: Armin Winkler
Art Director: Daniel Senitschnig
Photographer: Georg Schnellnberger
Illustrator: Julia Müller-Maenher
Account Managers: Sonia Semaan, Michael Mesaric

Comments (5)

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Highest Rated

CasP's picture
CasP
Activity Score 177

Herk

jackblack's picture
jackblack
Activity Score 2350

Weak insight.

kleenex's picture
kleenex
Activity Score 43493

nice looking fruit.

koloredglasses's picture
koloredglasses
Activity Score 10

Very weak and forced

shahidali's picture
shahidali
Activity Score 4069

Bringing clothes and foods in one object can be described as an answer to the quiz game. The objective, I presume is to portray the necessity of clothes and foods for children. The copy is connecting in a playful manner in this case and does not carry the ethos that an appealing ad should contain.

shahid

CasP's picture
CasP
Activity Score 177

Herk

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