Kimura Gym: Self-defense, Muay

Self defense is to defend yourself from you.

Advertising Agency: Coletivodedois, São Paulo, Brazil
Creative Directors: Leonardo Parnes, James Williams
Art Director: James Williams
Copywriter: Leonardo Parnes
Illustrator: Vitor Negreiro
Published: January 2011


TommyO's picture
1866 pencils

Great art.

atb2005's picture
13561 pencils

If I didn't see the other ad first, I wouldn't know what this is about. What does feeding a baby here have to do with being fat? Or what about that ass that appears to be wearing a thong? That said, it's an interesting approach to promoting jiu jitsu, in the context of weight reduction. Great concept, poor execution (with this ad only).

Themadartist1972's picture
325 pencils

nice illustrations, weak concept. no concept i will correct ! next

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