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Self-defense, Jiu

Published/Aired: 
January 2011
Description: 

Self defense is to defend yourself from you.

Advertising Agency: Coletivodedois, São Paulo, Brazil
Creative Directors: Leonardo Parnes, James Williams
Art Director: James Williams
Copywriter: Leonardo Parnes
Illustrator: Vitor Negreiro

Comments (10)

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Highest Rated

martialartslover's picture
martialartslover
Activity Score 2

Nice illustration but I think you need to emphasize more on self defense. I'm looking forward for more post. Thanks for sharing your concept!

tirthomitro's picture
tirthomitro
Activity Score 2758

C O O O O O L!!!!!!!!

they showed me a picture & i laughed
dignity has never been photographed

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Lovely visual! :) Not sure if it communicates enough - does everybody get this? I'm also wondering if it's the right incentive for self-defence.

mamitsgupta's picture
mamitsgupta
Activity Score 35

Good Visual but very complicated

shahidali's picture
shahidali
Activity Score 4069

much ado about nothing

shahid

Billoughsby's picture
Billoughsby
Activity Score 5138

Yes. The Brazilian ad industry must be reaching a tipping point of sorts: A majority of their ads that sport stupendous illustrations are so-so/average as communication or concepts. Seems sort of a waste.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

mr.x's picture
mr.x
Activity Score 998

weak idea and way too forced.

kleenex's picture
kleenex
Activity Score 44165

love the visual.

FahadV's picture
FahadV
Activity Score 6

the image does not say alot, it does not visualy depict the beauty and the essence of Self defence. Week and unclear concept

Hadrons's picture
Hadrons
Activity Score 6017

Nice execution for the slogan

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

martialartslover's picture
martialartslover
Activity Score 2

Nice illustration but I think you need to emphasize more on self defense. I'm looking forward for more post. Thanks for sharing your concept!

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