Kimura Gym: Self-defense, Jiu

Self defense is to defend yourself from you.

Advertising Agency: Coletivodedois, São Paulo, Brazil
Creative Directors: Leonardo Parnes, James Williams
Art Director: James Williams
Copywriter: Leonardo Parnes
Illustrator: Vitor Negreiro

Published: 
January 2011

10 comments

tirthomitro's picture
tirthomitro
2758 pencils

C O O O O O L!!!!!!!!

they showed me a picture & i laughed
dignity has never been photographed

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Lovely visual! :) Not sure if it communicates enough - does everybody get this? I'm also wondering if it's the right incentive for self-defence.

mamitsgupta's picture
mamitsgupta
35 pencils

Good Visual but very complicated

shahidali's picture
shahidali
4069 pencils

much ado about nothing

shahid

Billoughsby's picture
Billoughsby
5124 pencils

Yes. The Brazilian ad industry must be reaching a tipping point of sorts: A majority of their ads that sport stupendous illustrations are so-so/average as communication or concepts. Seems sort of a waste.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

mr.x's picture
mr.x
996 pencils

weak idea and way too forced.

kleenex's picture
kleenex
40310 pencils

love the visual.

FahadV's picture
FahadV
6 pencils

the image does not say alot, it does not visualy depict the beauty and the essence of Self defence. Week and unclear concept

Hadrons's picture
Hadrons
5985 pencils

Nice execution for the slogan

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

martialartslover's picture
martialartslover
2 pencils

Nice illustration but I think you need to emphasize more on self defense. I'm looking forward for more post. Thanks for sharing your concept!

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