Kimberly-Clark Professional: Monster, 1

Do you know what you wash your hands with? One in every four soap refills is contaminated with potentially harmful bacteria.
If it’s Kimberly-Clark Professional, hygiene is guaranteed.

Advertising Agency: Ogilvy Costa Rica
General Creative Director: Nicolás Schumacher
Creative Director: Ronny Villalobos
Copywriter: Alonso Cortés
Illustrator: Rodrigo Piedra
Photographer: Ricardo Quirós
Art Directors: Roberto Leitón, Daniel Lopez
Published: February 2010

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8 comments

Adaddicted's picture
Adaddicted
3435 pencils

had enough, Ivan.....!

withalltherespects

ivan's picture
ivan

I know, but the agency asked me to post it, because they claim plagiarism from this campaign.
http://adsoftheworld.com/media/print/secretaria_estadual_da_saude_mons...

Don't know.., seems to me the idea has been around for a while.

Ivan Raszl, admin of AotW

atb2005's picture
atb2005
13567 pencils

I agree with them. Maybe the other agency (Matriz?) did crib the idea.. I believe their ads were published a month later, correct? This is not nice..

I like Ogilvy's campaign more.

On a different note, I don't think that you should stop posting "hand painted" ads! Just because this concept has been around for years doesn't mean we should shelve it.

sirvan's picture
sirvan
29870 pencils

Agree.

+++

"I love some things, and don't love some other things."

cosybay's picture
cosybay
45 pencils

Another 'Monster Hand' print launched in Singapore Jun 2009

http://www.media.asia/searcharticle/2009_06/HPB-launches-swine-flu-dri...

atb2005's picture
atb2005
13567 pencils

That doesn't look like hand painting .

Dzsoi's picture
Dzsoi
5364 pencils

The more original, outstanding an ad, the more angry I get when I see it copied. About this issue I don't feel unbearable frustration.

Adaddicted's picture
Adaddicted
3435 pencils

Its a fight between Rodrigo Piedra and Fescher Neoilustração!

withalltherespects

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