Kimberly-Clark Professional: Monster, 1
Do you know what you wash your hands with? One in every four soap refills is contaminated with potentially harmful bacteria.
If it’s Kimberly-Clark Professional, hygiene is guaranteed.
Advertising Agency: Ogilvy Costa Rica
General Creative Director: Nicolás Schumacher
Creative Director: Ronny Villalobos
Copywriter: Alonso Cortés
Illustrator: Rodrigo Piedra
Photographer: Ricardo Quirós
Art Directors: Roberto Leitón, Daniel Lopez
Published: February 2010
8 Comments
had enough, Ivan.....!
withalltherespects
I know, but the agency asked me to post it, because they claim plagiarism from this campaign.
http://adsoftheworld.com/media/print/secretaria_estadual_da_saude_mons...
Don't know.., seems to me the idea has been around for a while.
I agree with them. Maybe the other agency (Matriz?) did crib the idea.. I believe their ads were published a month later, correct? This is not nice..
I like Ogilvy's campaign more.
On a different note, I don't think that you should stop posting "hand painted" ads! Just because this concept has been around for years doesn't mean we should shelve it.
Agree.
+++
"I love some things, and don't love some other things."
Another 'Monster Hand' print launched in Singapore Jun 2009
http://www.media.asia/searcharticle/2009_06/HPB-launches-swine-flu-dri...
MH
That doesn't look like hand painting .
The more original, outstanding an ad, the more angry I get when I see it copied. About this issue I don't feel unbearable frustration.
Its a fight between Rodrigo Piedra and Fescher Neoilustração!
withalltherespects