Kimberly-Clark Professional: Monster, 1

Do you know what you wash your hands with? One in every four soap refills is contaminated with potentially harmful bacteria.
If it’s Kimberly-Clark Professional, hygiene is guaranteed.

Advertising Agency: Ogilvy Costa Rica
General Creative Director: Nicolás Schumacher
Creative Director: Ronny Villalobos
Copywriter: Alonso Cortés
Illustrator: Rodrigo Piedra
Photographer: Ricardo Quirós
Art Directors: Roberto Leitón, Daniel Lopez
Published: February 2010


Adaddicted's picture
3435 pencils

had enough, Ivan.....!


ivan's picture

I know, but the agency asked me to post it, because they claim plagiarism from this campaign.

Don't know.., seems to me the idea has been around for a while.

Ivan Raszl, admin of AotW

atb2005's picture
13567 pencils

I agree with them. Maybe the other agency (Matriz?) did crib the idea.. I believe their ads were published a month later, correct? This is not nice..

I like Ogilvy's campaign more.

On a different note, I don't think that you should stop posting "hand painted" ads! Just because this concept has been around for years doesn't mean we should shelve it.

sirvan's picture
29870 pencils



"I love some things, and don't love some other things."

cosybay's picture
45 pencils

Another 'Monster Hand' print launched in Singapore Jun 2009

atb2005's picture
13567 pencils

That doesn't look like hand painting .

Dzsoi's picture
6312 pencils

The more original, outstanding an ad, the more angry I get when I see it copied. About this issue I don't feel unbearable frustration.

Adaddicted's picture
3435 pencils

Its a fight between Rodrigo Piedra and Fescher Neoilustração!


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