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Monster, 1

Agency: 
Published/Aired: 
February 2010
Description: 

Do you know what you wash your hands with? One in every four soap refills is contaminated with potentially harmful bacteria.
If it’s Kimberly-Clark Professional, hygiene is guaranteed.

Advertising Agency: Ogilvy Costa Rica
General Creative Director: Nicolás Schumacher
Creative Director: Ronny Villalobos
Copywriter: Alonso Cortés
Illustrator: Rodrigo Piedra
Photographer: Ricardo Quirós
Art Directors: Roberto Leitón, Daniel Lopez

Comments (8)

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Highest Rated

Dzsoi's picture
Dzsoi
Activity Score 8114

The more original, outstanding an ad, the more angry I get when I see it copied. About this issue I don't feel unbearable frustration.

Adaddicted's picture
Adaddicted
Activity Score 3435

had enough, Ivan.....!

withalltherespects

ivan's picture
ivan

I know, but the agency asked me to post it, because they claim plagiarism from this campaign.
http://adsoftheworld.com/media/print/secretaria_estadual_da_saude_mons...

Don't know.., seems to me the idea has been around for a while.

atb2005's picture
atb2005
Activity Score 13561

I agree with them. Maybe the other agency (Matriz?) did crib the idea.. I believe their ads were published a month later, correct? This is not nice..

I like Ogilvy's campaign more.

On a different note, I don't think that you should stop posting "hand painted" ads! Just because this concept has been around for years doesn't mean we should shelve it.

sirvan's picture
sirvan
Activity Score 29860

Agree.

+++

"I love some things, and don't love some other things."

cosybay's picture
cosybay
Activity Score 45

Another 'Monster Hand' print launched in Singapore Jun 2009

http://www.media.asia/searcharticle/2009_06/HPB-launches-swine-flu-dri...

atb2005's picture
atb2005
Activity Score 13561

That doesn't look like hand painting .

Dzsoi's picture
Dzsoi
Activity Score 8114

The more original, outstanding an ad, the more angry I get when I see it copied. About this issue I don't feel unbearable frustration.

Adaddicted's picture
Adaddicted
Activity Score 3435

Its a fight between Rodrigo Piedra and Fescher Neoilustração!

withalltherespects

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