Print Happiness, 4

December 2013
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An exclusive 3D printed toy shop to create Christmas presents for vulnerable children. Open to all from Friday 13th December to Wednesday 18th December, ‘Print Happiness’ will, with the help of donations from the public, create toys for Kids Company children who would otherwise not have anything to unwrap on Christmas Day. Six state-of-the-art Ultimaker 3D printers will create the toys live at the bustling Soho site in London. To print a toy, members of the public simply need to make a text donation of £5 to a specific number, and select the toy design of their choice.

3D print a present for a neglected child this Christmas.

Advertising Agency: AMV BBDO, London, UK
Copywriter: Michael Hughes
Art Director: Dalatando Almeida
Executive Creative Directors: Adrian Rossi, Alex Grieve
Designer / Illustrator: Mario Kerkstra
Planner: Louise Nolder
Account: James Walker-Smith, Jane English, Rachel Watson, Francesca Warner
Innovation team: Gregory Roekens, James Rowley
Art Producer: Sophie Hector
TV Producer: Rebecca Holt
Digital Production team: Stephen Bond, David Blanar, Maebh Kelly

Comments (2)

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faissalo's picture
728 Activity Scores

Nice. Toys could've been something more relative to the line, something to do with love and happiness as opposed to just any toy. Perhaps a teddy with arms wide open for an inviting hug and a big smile. Toys that indicate love.

Nice init