Kia Soul: Sheep

“A New Way to Roll,” suggests there’s an alternative to the ordinary. We all have to get from point A to point B…the Soul is just a cooler way to get there.

Advertising Agency: David&Goliath
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Art Directors: David Cuccinello, Todd Parker
Copywriter: Sean Vij, Tim White
Illustrator: Keith Witmer


NastyJester's picture
744 pencils

Suck a fuck... is there really nothing else you can say about this car apart from "well, not many people have got one, so you won't be a sheep"?

ODoyle's picture
260 pencils

'Suck a fuck' -gold! love the harshness of comments on this site.

ivan's picture

Well, I rather not have it. But this is how we are. Creatives are usually very harsh.

Ivan Raszl, admin of AotW

Guest's picture

correction ivan: juniors with too much time and not enough ideas are harsh.
these forums are the industry equaliser. it's the only place where juniors can be outspoken and vocal.

ivan's picture

Perhaps, it's impossible to generalize. We're all different really. Regardless we need to keep the discussion civil.

Ivan Raszl, admin of AotW

NastyJester's picture
744 pencils

I can assure you that I'm not a Junior, and the harshness of my comments are in direct disproportion to the amount of time and intelligence spent on any given advert. As a man who's passionate about advertising, and a lover of great ideas, it appalls me to see what was probably a good brief turned into... well, THIS, for example. I pity anyone who doesn't feel as strongly, for they are surely without enthusiasm for their job.

The time for niceties and subtle critiquing is when adverts are simply black and white scamps. Once they're in production and effectively out of the door, it's then left to the whole word (and not just us industry folk) to either adore them or quite deservedly rip them to pieces.

Wordnerd's picture
6660 pencils

Well, better than 'Now even Sheeper.' :P

vipin's picture
148 pencils

nit nice......bro..

Me is vipin

Guest's picture

When the world zigs the Kia sags (sic)

just write's picture
just write
653 pencils

does this ad say that "this car's not baught at all so u buy one"... then it's a bad campaign

Ronaldo's picture
6 pencils


Guest's picture

As much press as they've managed to attract, I really would expect something fresh from David & Goliath. This is painfully derivative and far below the mark. Stick with the hamsters already.

Ed Mintone's picture
Ed Mintone
585 pencils


ADcoke's picture
160 pencils


partially_impartial's picture
91 pencils

They don't mean that the customers are the sheep...they mean the other vehicle companies are the in 'the kia soul breaks convention'
Seemed easy enough to understand........I guess it's just me.

ricklongo's picture
1244 pencils

Gotta love their shameless attempt to explain the ad in the notes.

warreno's picture
222 pencils

Hmm. Whatever you do, don't be a sheep, or pawn or fish or robot. Be unlike everyone else and buy an SUV!

Oh ... wait.

Guest's picture

Nice ceative hinch but the execution is copied from a VW campagne done by Ogilvy and Mather for the Old Beatle !!! Ad people stop copying

Guest's picture

when you make such harsh comments, back it up with a great ad that YOU yourself have created.

Guest's picture

this is not by any means an originally idea...granted you have passion for advertising, you should also back it up with a stronger strategy

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