“A New Way to Roll,” suggests there’s an alternative to the ordinary. We all have to get from point A to point B…the Soul is just a cooler way to get there.
Advertising Agency: David&Goliath
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Art Directors: David Cuccinello, Todd Parker
Copywriter: Sean Vij, Tim White
Illustrator: Keith Witmer
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5 Comments
Do you think that using several cliched metaphors for uniformity constitutes a campaign?
"We've done sheep, we've done robots, we've done pawns... what else?"
Bollox, that's all this is...
:: Put your ears against the ground so i can walk over what you heard::
sheer crap... waste of client's money...
BAD.....check mate
the most funnies and interesting things in this ads are!!
NastyJester comments >_>
Although, this is the less bad, because it associates the slogan with the visual, pawns have very limited moves, just forward, just one space, Soul, a new way to roll out. This one is tolerable. For me.
-Andrey Vaslit