Kia Sorento: Fuel contours, 1

With 47.9 mpg it doesn't just get round icy slopes and ravines.

Usually the technology in a 4x4 is there to help you navigate icy slopes and climb mountains. Unlike other 4x4's the Kia Sorento's technology means it can do 47.9mpg too.

Advertising Agency: Innocean Worldwide, London, UK
Creative Directors: Dom Sweeney, John Crozier
Art Director: Dom Sweeney
Copywriter: John Crozier
Illustrator: Justin Shill
Published: November 2012