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Shoelace

Agency: 
Published/Aired: 
August 2009
Description: 

New Sorento, The 4X4 SUV help you escapes from gravity.

Advertising Agency: Shanghai Advertising Limited, Shanghai, China
Creative Directors: Kenny Wu, Coco Zhang
Art Directors: Eric Sun, Hao Yu
Copywriter: Ellen Feng
Photographer: Joel Lee
Additional credits: Kiki Mao

Comments (13)

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Highest Rated

sickhead's picture
sickhead
Activity Score 2

This is bad

...

Besides the grammar

...

First thought it was an ad for car safety.
Looks like the car is upside down after an accident.

pulautikus's picture
pulautikus
Activity Score 118

help you escapes?????? grammar

appie's picture
appie
Activity Score 157

I "don'ts" like it.

mikeelrapido's picture
mikeelrapido
Activity Score 1929

I like it.

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mynscl's picture
mynscl
Activity Score 32

it really takes an awful lot to be able fto upload this```

well done,your courage is appreciated

CopyRight's picture
CopyRight
Activity Score 713

idea is good, part of the execution contradicts the idea, copy sucks and misspelled, all in all 5/10

adaz's picture
adaz
Activity Score 82
silvi's picture
silvi
Activity Score 4172

I´m a little slow today. DOn´t get it.

misterpanda's picture
misterpanda
Activity Score 282

mmm esta bien facil

shahidali's picture
shahidali
Activity Score 4069

very good one. the error in the copy does disturb the experts but should serve the purpose of communicating to the audicance in a good way. fine art direction.

shahid

germanhudders's picture
germanhudders
Activity Score 336

Its not bad, remember its ads of the world so the copy is probably just a bad translation. So taking the copy to be spelled correctly its a nice ad, not great, but still gets the message and it has its creative hint

Osama Nofal's picture
Osama Nofal
Activity Score 209

Trying a new habit

plamenogn's picture
plamenogn
Activity Score 59

Similar was done. I cannot remember the brand but it was with a bottle of water.

sickhead's picture
sickhead
Activity Score 2

This is bad

...

Besides the grammar

...

First thought it was an ad for car safety.
Looks like the car is upside down after an accident.

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