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Agency: 
Published/Aired: 
March 2012
12914
Description: 

7 years is hard to picture. We tried to bring to life how long Kia's 7 year warranty actually is.

Print advertisment created by Innocean, Germany for KIA, within the category: Automotive.

Under warranty until

Advertising Agency: Innocean Worldwide Europe, Frankfurt, Germany
Creative Director: Stephen Ward
Art Director: Dom Sweeney
Copywriter: John Crozier
Photographer: James Day
Designer: Justin Shill

Comments (6)

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pierrelastname's picture
pierrelastname
Activity Score 2869

no no no.

kleenex's picture
kleenex
Activity Score 48501

I say none of them work.

Shawali's picture
Shawali
Activity Score 8442

The term "forced" was coined especially for this campaign.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

morse's picture
morse
Activity Score 17867

I think it's a good idea, but the art direction and photography makes it look less appealing.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

chuckieT's picture
chuckieT
Activity Score 680

I like the insight. I just think it's borrowed interest and doesn't have anything to do with the car. Why not do something with car seats or bicycles hanging on the back of the car? At the least the parking spot execution is car related, but it still seems like one step removed.

manumartin5's picture
manumartin5
Activity Score 1196

it makes great sense.!!!

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