KIA: Pawns

“A New Way to Roll,” suggests there’s an alternative to the ordinary. We all have to get from point A to point B…the Soul is just a cooler way to get there.

Advertising Agency: David&Goliath
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Art Directors: David Cuccinello, Todd Parker
Copywriter: Sean Vij, Tim White
Illustrator: Keith Witmer

June 2009


NastyJester's picture
740 pencils

Do you think that using several cliched metaphors for uniformity constitutes a campaign?

"We've done sheep, we've done robots, we've done pawns... what else?"

iT-iS-i's picture
1721 pencils

Bollox, that's all this is...

:: Put your ears against the ground so i can walk over what you heard::

just write's picture
just write
653 pencils

sheer crap... waste of client's money...

ADcoke's picture
160 pencils

BAD.....check mate

Guest's picture

the most funnies and interesting things in this ads are!!
NastyJester comments >_>
Although, this is the less bad, because it associates the slogan with the visual, pawns have very limited moves, just forward, just one space, Soul, a new way to roll out. This one is tolerable. For me.

-Andrey Vaslit

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