KIA Motors: Shoelace

New Sorento, The 4X4 SUV help you escapes from gravity.

Advertising Agency: Shanghai Advertising Limited, Shanghai, China
Creative Directors: Kenny Wu, Coco Zhang
Art Directors: Eric Sun, Hao Yu
Copywriter: Ellen Feng
Photographer: Joel Lee
Additional credits: Kiki Mao
Published: August 2009

13 comments

pulautikus's picture
pulautikus
118 pencils

help you escapes?????? grammar

appie's picture
appie
157 pencils

I "don'ts" like it.

mikeelrapido's picture
mikeelrapido
1929 pencils

I like it.

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mynscl's picture
mynscl
32 pencils

it really takes an awful lot to be able fto upload this```

well done,your courage is appreciated

CopyRight's picture
CopyRight
715 pencils

idea is good, part of the execution contradicts the idea, copy sucks and misspelled, all in all 5/10

adaz's picture
adaz
82 pencils
silvi's picture
silvi
4172 pencils

I´m a little slow today. DOn´t get it.

misterpanda's picture
misterpanda
282 pencils

mmm esta bien facil

shahidali's picture
shahidali
4067 pencils

very good one. the error in the copy does disturb the experts but should serve the purpose of communicating to the audicance in a good way. fine art direction.

shahid

germanhudders's picture
germanhudders
336 pencils

Its not bad, remember its ads of the world so the copy is probably just a bad translation. So taking the copy to be spelled correctly its a nice ad, not great, but still gets the message and it has its creative hint

Osama Nofal's picture
Osama Nofal
209 pencils

Trying a new habit

plamenogn's picture
plamenogn
59 pencils

Similar was done. I cannot remember the brand but it was with a bottle of water.

sickhead's picture
sickhead
2 pencils

This is bad

...

Besides the grammar

...

First thought it was an ad for car safety.
Looks like the car is upside down after an accident.

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