KIA Motors: Shoelace
New Sorento, The 4X4 SUV help you escapes from gravity.
Advertising Agency: Shanghai Advertising Limited, Shanghai, China
Creative Directors: Kenny Wu, Coco Zhang
Art Directors: Eric Sun, Hao Yu
Copywriter: Ellen Feng
Photographer: Joel Lee
Additional credits: Kiki Mao
Published: August 2009


14 Comments
help you escapes?????? grammar
I "don'ts" like it.
I like it.
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it really takes an awful lot to be able fto upload this```
well done,your courage is appreciated
idea is good, part of the execution contradicts the idea, copy sucks and misspelled, all in all 5/10
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land rover
http://adsoftheworld.com/media/print/land_rover_key
should be '' helps you escape ''. good image.
I´m a little slow today. DOn´t get it.
mmm esta bien facil
very good one. the error in the copy does disturb the experts but should serve the purpose of communicating to the audicance in a good way. fine art direction.
shahid
Its not bad, remember its ads of the world so the copy is probably just a bad translation. So taking the copy to be spelled correctly its a nice ad, not great, but still gets the message and it has its creative hint
not at all
...
c the best & worst of 2009
http://brandingbook.blogspot.com/2009/12/best-and-worst-identities-of-...
Similar was done. I cannot remember the brand but it was with a bottle of water.
This is bad
...
Besides the grammar
...
First thought it was an ad for car safety.
Looks like the car is upside down after an accident.