Kia Motors: Shoe

Under warranty until

7 years is hard to picture. We tried to bring to life how long Kia's 7 year warranty actually is.

Advertising Agency: Innocean Worldwide Europe, Frankfurt, Germany
Creative Director: Stephen Ward
Art Director: Dom Sweeney
Copywriter: John Crozier
Photographer: James Day
Designer: Justin Shill
Published: March 2012

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pierrelastname's picture
2869 pencils

no no no.

kleenex's picture
26203 pencils

I say none of them work.

Shawali's picture
8387 pencils

The term "forced" was coined especially for this campaign.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

morse's picture
15439 pencils

I think it's a good idea, but the art direction and photography makes it look less appealing.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

chuckieT's picture
680 pencils

I like the insight. I just think it's borrowed interest and doesn't have anything to do with the car. Why not do something with car seats or bicycles hanging on the back of the car? At the least the parking spot execution is car related, but it still seems like one step removed.

manumartin5's picture
1202 pencils

it makes great sense.!!!

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