Kia Motors: Drive-in

The new Kia Sportage with rear view camera.

Advertising Agency: BerntzonBylund, Stockholm, Sweden
Art Directors: Johan Gustafsson, Erik Olsson
Creative Director: Hans Bylund
Photographer: Marcus Kurn/Sylvie
Published: January 2011


luispiter's picture
2756 pencils

mmmm i dont like... it not interesting

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Well I do think it makes you look :) simply shows the benefit it not completely at a realistic way.

tamer samy's picture
tamer samy
683 pencils


dadada's picture
1720 pencils

haha.. funny!

Everybody is creative, be yourself.

Mr. Arizona's picture
Mr. Arizona
6 pencils

Simple and effective.

StarlaY's picture
310 pencils

A-ha!.. nice consumer insight! I always wished for a rear view cam so that I could go to the drive in movie and turn my back to the screen. (and watch the movie all blurry and fuzzy instead of HD...)

This is an ad made just for the advertising people to like.

“Inspiration exists, but it has to find us working.” Picasso.

JeffP's picture
810 pencils

The agency owned the client on this one.

akshaysrikar's picture
420 pencils

funny: a little.
forced: a lot.

kgeiger's picture
7183 pencils

It's a demonstration for a new way to pirate copy films... ;)

sirvan's picture
29870 pencils

It's a simple, fabulous idea.

But I wonder if the "forced" comments come from the execution? It's very, um, "over-done."


"I love some things, and don't love some other things."

nathalie d's picture
nathalie d
31 pencils

post prod is poor, the rest is ok.

mr.x's picture
992 pencils

The idea is ok. Don't know about the photo though, I'd skip the filter. Also it looks like a parking lot, bad choice of location? Maybe.

JustinCarrasquillo's picture
549 pencils

Not bad. Could be better... :)

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