Kia Motors: Drive-in
The new Kia Sportage with rear view camera.
Advertising Agency: BerntzonBylund, Stockholm, Sweden
Art Directors: Johan Gustafsson, Erik Olsson
Creative Director: Hans Bylund
Photographer: Marcus Kurn/Sylvie
Published: January 2011
13 comments
mmmm i dont like... it not interesting
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Well I do think it makes you look :) simply shows the benefit it not completely at a realistic way.
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FORCED..
TAMER SAMY
www.leapstudios.net
haha.. funny!
Everybody is creative, be yourself.
Simple and effective.
A-ha!.. nice consumer insight! I always wished for a rear view cam so that I could go to the drive in movie and turn my back to the screen. (and watch the movie all blurry and fuzzy instead of HD...)
This is an ad made just for the advertising people to like.
“Inspiration exists, but it has to find us working.” Picasso.
The agency owned the client on this one.
funny: a little.
forced: a lot.
It's a demonstration for a new way to pirate copy films... ;)
It's a simple, fabulous idea.
But I wonder if the "forced" comments come from the execution? It's very, um, "over-done."
+++
"I love some things, and don't love some other things."
post prod is poor, the rest is ok.
The idea is ok. Don't know about the photo though, I'd skip the filter. Also it looks like a parking lot, bad choice of location? Maybe.
Not bad. Could be better... :)
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