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29 comments

Chocolat's picture
Chocolat
288 pencils

WOW!! Seen this busy city scene so often in illustrations - the recent steakhouse stuff, absolute and a hundred others. but this is truely different!! And come to think of it, its not just the execution cos the insight is quite interesting too...my vote on this one is thumbs up! works for me...

Spanky's picture
Spanky
4895 pencils

not really. but i noticed your posters look a lot like the virgin music poster from a few years ago.

mrtalented's picture
mrtalented
2175 pencils

quite insightful. but my compliment goes to the art direction and illustrations. well done, Eduardo Gelvez, Gustavo Zapata, Bianco Ramírez!

Sir Edmund Adstein's picture
Sir Edmund Adstein
26 pencils

Good insight.
True about the Virgin Music and some others, but the collage
it's a visual resource, and the way they use it here
along with the color scheme is very good.
As a campaign is fun to see each execution,
Interesting work.

firat's picture
firat
99 pencils

Those 3 guys really love their works. Excellent!

Lorem Ipsum's picture
Lorem Ipsum
49 pencils

these look good - but does seeing a car everywhere convince a consumer to spend $$$$ on a kia?

el_rola's picture
el_rola
4 pencils

i think the art sucks!

jonathanrioux's picture
jonathanrioux
86 pencils

Wow. Two great things for the ad. First the interactivity with the reader; you have to search for the car in the ad. Second, by showing landscapes from around the planet, it bring an international flavour to the car. Good work

act's picture
act
535 pencils

Havent you noticed Harvey Nichols and D55L had similar looking ads to this?

amrith's picture
amrith
30 pencils

is this similar to the VW Beetle campaign "hey it's a white one"....

ink slinger's picture
ink slinger
12 pencils

what's so great about these ads?? i agree it's a fresh insight but can't say the same for execution and approach.

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

i really like it, it's a bit over the top and that is it that makes it work.

fersvax's picture
fersvax
1237 pencils

VIVA COLOMBIA!!!!!!!

FER.

Oz's picture
Oz
60 pencils

Very true insight. Yes, execution has been done before but at least you don't scan these images looking for a number of things (bottles/musicians/movies). More similar to Beetle ads on this point.

No fixed abode's picture
No fixed abode
380 pencils

Nice insight. Art for arts sake execution. Doesn't add anything for me.

walkingbuddha's picture
walkingbuddha
188 pencils

Am I getting that there's only a few orange cars in the shot or are there supposed to be more silhouettes of the car??

Rog's picture
Rog
6094 pencils

Like it a lot!
Gets you in...
and actually gets us looking for it.
How many car print ads do that?
Nice pick up on the insight as well.

Pay that!

>>>> That's not an ad. THIS is an ad.

addyong's picture
addyong
155 pencils

Really want to know WHAT IF the client says: "I don like it much, canu add this & that??"

Poor thing...

Great affort!

drKx's picture
drKx
24 pencils

Demaciado trabajo para tan poca efectividad.
Es uno de esos avisos que a uno le quedan cosas, varias cosas menos de que realmente es el aviso.

Steeef's picture
Steeef
135 pencils

No i haven't noticed...

Laurent's picture
Laurent
289 pencils

i like it a lot. maybe a clean distinct one in the bottm right corner could help. it could be like an integrated packshot. artwork is very well done

Disco Munky's picture
Disco Munky
3900 pencils

The ad does draw you in and gets you looking for the car but I don't really like the collage. It seems very mishmash with all the unrelated stuff going on. If there had been a more coherent thought running through the street scene then that might have helped. Maybe.

.........Henry. Jones. Junior!........I like Indiana....... We named the dog Indiana

Doin' it for the points

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Its interesting and its a different way of apporaching an ad.

Would people actually engage this enough to see the cars?

Would they come away from it smiling? Thinking? or thinking how cool Kia is?

Personnally, I think not.

BUGGERS

copywriter.txt's picture
copywriter.txt
828 pencils

I like the concept on this one. This happened to me when i got money to buy my first car. And i always come up with: Man, everyone in this city drives the same car?

liar's picture
liar
386 pencils

Yeah, this relate to consumer well. Nice art direction but the copy can be better.

Stephan D's picture
Stephan D
50 pencils

true, not only the copy can be better, but besides that, this campaign reminds me the 2 virgin music and film poster campaign, so there's nothing new in these 4 ads. Sorry guys, congratulations to the art director, and two thumbs down to the creative directors that allowed this work to go out, this shouldn't happen.

Stephan D's picture
Stephan D
50 pencils

true, not only the copy can be better, but besides that, this campaign reminds me the 2 virgin music and film poster campaign, so there's nothing new in these 4 ads. Sorry guys, congratulations to the art director, and two thumbs down to the creative directors that allowed this work to go out, this shouldn't happen.

erme's picture
erme
10 pencils

Oh c'mon! In advertising Everything has been done, so what?!
This is a totally fresh new idea to me. Art direction is stunning.
Yeah, collage has been done before, and so?
Instead of always saying "bad" "done" "nothing new" , show us what YOU have done !

Guest's picture
Guest

Is this the Gus that lived in Lakeland Fl?....

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