Haven't you noticed that when you want to buy a car, you start to see it everywhere?
Advertising Agency: Ogilvy & Mather, Colombia
Creative Directors: John Raúl Forero, Juan José Posada
Art Directors: Eduardo Gelvez
Copywriters: Nicolás Murillo, Sandra Medina
Illustrators: Eduardo Gelvez
Published: March 2007
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29 Comments
WOW!! Seen this busy city scene so often in illustrations - the recent steakhouse stuff, absolute and a hundred others. but this is truely different!! And come to think of it, its not just the execution cos the insight is quite interesting too...my vote on this one is thumbs up! works for me...
not really. but i noticed your posters look a lot like the virgin music poster from a few years ago.
quite insightful. but my compliment goes to the art direction and illustrations. well done, Eduardo Gelvez, Gustavo Zapata, Bianco Ramírez!
Good insight.
True about the Virgin Music and some others, but the collage
it's a visual resource, and the way they use it here
along with the color scheme is very good.
As a campaign is fun to see each execution,
Interesting work.
Those 3 guys really love their works. Excellent!
http://www.elmaaltshift.com
these look good - but does seeing a car everywhere convince a consumer to spend $$$$ on a kia?
i think the art sucks!
Wow. Two great things for the ad. First the interactivity with the reader; you have to search for the car in the ad. Second, by showing landscapes from around the planet, it bring an international flavour to the car. Good work
Havent you noticed Harvey Nichols and D55L had similar looking ads to this?
is this similar to the VW Beetle campaign "hey it's a white one"....
what's so great about these ads?? i agree it's a fresh insight but can't say the same for execution and approach.
i really like it, it's a bit over the top and that is it that makes it work.
VIVA COLOMBIA!!!!!!!
FER.
Very true insight. Yes, execution has been done before but at least you don't scan these images looking for a number of things (bottles/musicians/movies). More similar to Beetle ads on this point.
Nice insight. Art for arts sake execution. Doesn't add anything for me.
Am I getting that there's only a few orange cars in the shot or are there supposed to be more silhouettes of the car??
Like it a lot!
Gets you in...
and actually gets us looking for it.
How many car print ads do that?
Nice pick up on the insight as well.
Pay that!
>>>> That's not an ad. THIS is an ad.
Really want to know WHAT IF the client says: "I don like it much, canu add this & that??"
Poor thing...
Great affort!
Give Me a Hell Yeah!!!
Demaciado trabajo para tan poca efectividad.
Es uno de esos avisos que a uno le quedan cosas, varias cosas menos de que realmente es el aviso.
No i haven't noticed...
i like it a lot. maybe a clean distinct one in the bottm right corner could help. it could be like an integrated packshot. artwork is very well done
The ad does draw you in and gets you looking for the car but I don't really like the collage. It seems very mishmash with all the unrelated stuff going on. If there had been a more coherent thought running through the street scene then that might have helped. Maybe.
.........Henry. Jones. Junior!........I like Indiana....... We named the dog Indiana
Doin' it for the points
Its interesting and its a different way of apporaching an ad.
Would people actually engage this enough to see the cars?
Would they come away from it smiling? Thinking? or thinking how cool Kia is?
Personnally, I think not.
BUGGERS
www.aaasmith.blogspot.com
I like the concept on this one. This happened to me when i got money to buy my first car. And i always come up with: Man, everyone in this city drives the same car?
Yeah, this relate to consumer well. Nice art direction but the copy can be better.
true, not only the copy can be better, but besides that, this campaign reminds me the 2 virgin music and film poster campaign, so there's nothing new in these 4 ads. Sorry guys, congratulations to the art director, and two thumbs down to the creative directors that allowed this work to go out, this shouldn't happen.
true, not only the copy can be better, but besides that, this campaign reminds me the 2 virgin music and film poster campaign, so there's nothing new in these 4 ads. Sorry guys, congratulations to the art director, and two thumbs down to the creative directors that allowed this work to go out, this shouldn't happen.
Oh c'mon! In advertising Everything has been done, so what?!
This is a totally fresh new idea to me. Art direction is stunning.
Yeah, collage has been done before, and so?
Instead of always saying "bad" "done" "nothing new" , show us what YOU have done !
Is this the Gus that lived in Lakeland Fl?....