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Agency Network: 
Published/Aired: 
June 2008
Description: 

Print advertisment created by Espacio Creativo, Honduras for KIA, within the category: Automotive.

Change your ways. Buy a KIA.

Advertising Agency: Espacio Creativo, Tegucigalpa, Honduras
Creative Director: Darwin Roel V. Herrera
Art Director / Copywriter: Pamela Flores
Illustrator: Darwin Herrera
Other additional credits: Noel Andrade

Comments (17)

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2visible's picture
2visible
Activity Score 6

boring

Dozer's picture
Dozer
Activity Score 149

could be better!

just my opinion

scarfinati's picture
scarfinati
Activity Score 843

whats wrong with my old ways?

thirty6chambers's picture
thirty6chambers
Activity Score 1464

ridiculously bad.

NatalieM's picture
NatalieM
Activity Score 1685

The art direction is fun and has a slight sense of being tactile. The idea needs some work, however. Why does owning a Kia set someone apart from the crowd? Consider more product benefits, too.

Finamerican's picture
Finamerican
Activity Score 49

Replace "Kia" with just about anything, and the add makes just about as much sense. Bad all around.

bompa's picture
bompa
Activity Score 318

Bad idea, old in fact. Boring.

chunkylover's picture
chunkylover
Activity Score 51

ZZZZZZZ

chyrag's picture
chyrag
Activity Score 48

Um... if you're changing your ways... shouldn't you be changing FROM a Kia instead of TO a Kia?

Today I have seen Lao-tzu and can only compare him to the dragon.

Both Sides of the Brain's picture
Both Sides of t...
Activity Score 173

Maybe the client should be changing its agency or the agency should be changing its creatives.

RS's picture
RS
Activity Score 8

I am English and don't understand the copy, so - judging from the design, buy any Kia, you'll lose your job and look cool?

Audrius Kubrik's picture
Audrius Kubrik
Activity Score 828

if KIA is a dull car that says "buy me, i'm down-to-earth practical without any mid-life-crisis bullcrap" in the previous 2 ads ('Baby,' 'Girl'), why this one?

this one says it's the opposite, the rebel. are we lost in translation or is KIA a bit confused?

RS's picture
RS
Activity Score 8

It wants to appeal to anyone, so loses everyone?

Frits Harkema's picture
Frits Harkema
Activity Score 713

Advertising is simple: You make people want to buy the product. What you do not do: Make people not want to buy it.

This is gnisitrevda.

yesnomaybe's picture
yesnomaybe
Activity Score 17

How sad is that!
Lame, lame, lame

Van Hu's picture
Van Hu
Activity Score 25

yap, i´ll say that i like it, is a good idea.

All comments are too harsh, some of you know the country where he has published such advertising? Otherwise, all the people who think buying a car thinks only in Toyota or Nissan and not by conviction itself, continue the flow and not do what they really do.

Van Hu's picture
Van Hu
Activity Score 25

well, go ahead boys!

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