KIA: Guy

Change your ways. Buy a KIA.

Advertising Agency: Espacio Creativo, Tegucigalpa, Honduras
Creative Director: Darwin Roel V. Herrera
Art Director / Copywriter: Pamela Flores
Illustrator: Darwin Herrera
Other additional credits: Noel Andrade

June 2008


2visible's picture
6 pencils


Dozer's picture
149 pencils

could be better!

just my opinion

scarfinati's picture
843 pencils

whats wrong with my old ways?

thirty6chambers's picture
1464 pencils

ridiculously bad.

NatalieM's picture
1685 pencils

The art direction is fun and has a slight sense of being tactile. The idea needs some work, however. Why does owning a Kia set someone apart from the crowd? Consider more product benefits, too.

Finamerican's picture
49 pencils

Replace "Kia" with just about anything, and the add makes just about as much sense. Bad all around.

bompa's picture
318 pencils

Bad idea, old in fact. Boring.

chunkylover's picture
51 pencils


chyrag's picture
48 pencils

Um... if you're changing your ways... shouldn't you be changing FROM a Kia instead of TO a Kia?

Today I have seen Lao-tzu and can only compare him to the dragon.

Both Sides of the Brain's picture
Both Sides of t...
173 pencils

Maybe the client should be changing its agency or the agency should be changing its creatives.

RS's picture
8 pencils

I am English and don't understand the copy, so - judging from the design, buy any Kia, you'll lose your job and look cool?

Audrius Kubrik's picture
Audrius Kubrik
828 pencils

if KIA is a dull car that says "buy me, i'm down-to-earth practical without any mid-life-crisis bullcrap" in the previous 2 ads ('Baby,' 'Girl'), why this one?

this one says it's the opposite, the rebel. are we lost in translation or is KIA a bit confused?

RS's picture
8 pencils

It wants to appeal to anyone, so loses everyone?

Frits Harkema's picture
Frits Harkema
713 pencils

Advertising is simple: You make people want to buy the product. What you do not do: Make people not want to buy it.

This is gnisitrevda.

yesnomaybe's picture
17 pencils

How sad is that!
Lame, lame, lame

Van Hu's picture
Van Hu
25 pencils

yap, i´ll say that i like it, is a good idea.

All comments are too harsh, some of you know the country where he has published such advertising? Otherwise, all the people who think buying a car thinks only in Toyota or Nissan and not by conviction itself, continue the flow and not do what they really do.

Van Hu's picture
Van Hu
25 pencils

well, go ahead boys!

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