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Kia: Guy
Change your ways. Buy a KIA.
Advertising Agency: Espacio Creativo, Tegucigalpa, Honduras
Creative Director: Darwin Roel V. Herrera
Art Director/ Copywriter: Pamela Flores
Illustrator: Darwin Herrera
Other additional credits: Noel Andrade
Published: June 2008
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Comments
boring
could be better!
just my opinion
whats wrong with my old ways?
ridiculously bad.
The art direction is fun and has a slight sense of being tactile. The idea needs some work, however. Why does owning a Kia set someone apart from the crowd? Consider more product benefits, too.
-Natalie
www.topolewski.net
Replace "Kia" with just about anything, and the add makes just about as much sense. Bad all around.
Bad idea, old in fact. Boring.
ZZZZZZZ
Um... if you're changing your ways... shouldn't you be changing FROM a Kia instead of TO a Kia?
Today I have seen Lao-tzu and can only compare him to the dragon.
Maybe the client should be changing its agency or the agency should be changing its creatives.
I am English and don't understand the copy, so - judging from the design, buy any Kia, you'll lose your job and look cool?
if KIA is a dull car that says "buy me, i'm down-to-earth practical without any mid-life-crisis bullcrap" in the previous 2 ads ('Baby,' 'Girl'), why this one?
this one says it's the opposite, the rebel. are we lost in translation or is KIA a bit confused?
It wants to appeal to anyone, so loses everyone?
Advertising is simple: You make people want to buy the product. What you do not do: Make people not want to buy it.
This is gnisitrevda.
How sad is that!
Lame, lame, lame
yap, i´ll say that i like it, is a good idea.
All comments are too harsh, some of you know the country where he has published such advertising? Otherwise, all the people who think buying a car thinks only in Toyota or Nissan and not by conviction itself, continue the flow and not do what they really do.
well, go ahead boys!