KIA: Fuel contours, 2

With 47.9 mpg it doesn't just get round icy slopes and ravines.

Usually the technology in a 4x4 is there to help you navigate icy slopes and climb mountains. Unlike other 4x4's the Kia Sorento's technology means it can do 47.9mpg too.

Advertising Agency: Innocean Worldwide, London, UK
Creative Directors: Dom Sweeney, John Crozier
Art Director: Dom Sweeney
Copywriter: John Crozier
Illustrator: Justin Shill

Published: 
November 2012

4 comments

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Oke, I get it (after a while), but I feel they should have made the map more towards 'fuel' instead of altitude. Now it's too much like an altitude map.

kleenex's picture
kleenex
41182 pencils

I fully agree...

suoave's picture
suoave

Those shadows under the car are pretty ugly!

Lisbon freak's picture
Lisbon freak
492 pencils

Concept already seen (mountain lines that draws something). Kinda ugly too.

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