KIA: Fuel contours, 2

With 47.9 mpg it doesn't just get round icy slopes and ravines.

Usually the technology in a 4x4 is there to help you navigate icy slopes and climb mountains. Unlike other 4x4's the Kia Sorento's technology means it can do 47.9mpg too.

Advertising Agency: Innocean Worldwide, London, UK
Creative Directors: Dom Sweeney, John Crozier
Art Director: Dom Sweeney
Copywriter: John Crozier
Illustrator: Justin Shill

November 2012


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Oke, I get it (after a while), but I feel they should have made the map more towards 'fuel' instead of altitude. Now it's too much like an altitude map.

kleenex's picture
41182 pencils

I fully agree...

suoave's picture

Those shadows under the car are pretty ugly!

Lisbon freak's picture
Lisbon freak
492 pencils

Concept already seen (mountain lines that draws something). Kinda ugly too.

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