Kia Fleet: Economy that's fun to drive, 3

Economy everyone can enjoy

The hardest job for a fleet manager is to keep everyone happy. The Kia cee'd has the fuel economy and running costs that keep the accounts department happy, whilst still having enough technology to keep the drivers happy. It's economy you can have fun driving around in.

Advertising Agency: Innocean Worldwide, London, UK
Creative Directors: Dom Sweeney, John Crozier
Art Director: Dom Sweeney
Copywriter: John Crozier
Illustrator: Justin Shill
Published: September 2012

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7 comments

DesignDine's picture
DesignDine
1304 pencils

Some more interesting parameters and more infographic dimensions might fill the gaps... not bad though.

Doylie_43's picture
Doylie_43
14 pencils

Nice!!

kleenex's picture
kleenex
25488 pencils

Cool idea.

Garbz5's picture
Garbz5
142 pencils

Awesome! Colorful concept!

anshita.shedha's picture
anshita.shedha
12 pencils

Simple. Gets the job done.

saptohandriyanto's picture
saptohandriyanto
108 pencils

kinda like it

sapto handriyanto
Fortune Indonesia

my mind bursts's picture
my mind bursts
94 pencils

The headline could apply to anything. Take out the car and put in lawn mower? Pretty colours, but cluttered as if the client has insisted on adding some bits and bobs.

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