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Economy that's fun to drive, 3

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Published/Aired: 
September 2012
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Description: 

The hardest job for a fleet manager is to keep everyone happy. The Kia cee'd has the fuel economy and running costs that keep the accounts department happy, whilst still having enough technology to keep the drivers happy. It's economy you can have fun driving around in.

Economy everyone can enjoy

Advertising Agency: Innocean Worldwide, London, UK
Creative Directors: Dom Sweeney, John Crozier
Art Director: Dom Sweeney
Copywriter: John Crozier
Illustrator: Justin Shill

Comments (7)

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Highest Rated

my mind bursts's picture
my mind bursts
94 Activity Scores

The headline could apply to anything. Take out the car and put in lawn mower? Pretty colours, but cluttered as if the client has insisted on adding some bits and bobs.

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