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Economy that's fun to drive, 3

Agency: 
Published/Aired: 
September 2012
Description: 

The hardest job for a fleet manager is to keep everyone happy. The Kia cee'd has the fuel economy and running costs that keep the accounts department happy, whilst still having enough technology to keep the drivers happy. It's economy you can have fun driving around in.

Economy everyone can enjoy

Advertising Agency: Innocean Worldwide, London, UK
Creative Directors: Dom Sweeney, John Crozier
Art Director: Dom Sweeney
Copywriter: John Crozier
Illustrator: Justin Shill

Comments (7)

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Highest Rated

my mind bursts's picture
my mind bursts
Activity Score 94

The headline could apply to anything. Take out the car and put in lawn mower? Pretty colours, but cluttered as if the client has insisted on adding some bits and bobs.

DesignDine's picture
DesignDine
Activity Score 1313

Some more interesting parameters and more infographic dimensions might fill the gaps... not bad though.

Doylie_43's picture
Doylie_43
Activity Score 16

Nice!!

kleenex's picture
kleenex
Activity Score 43452

Cool idea.

Kerninglife's picture
Kerninglife
Activity Score 162

Awesome! Colorful concept!

anshita.shedha's picture
anshita.shedha
Activity Score 24

Simple. Gets the job done.

saptohandriyanto's picture
saptohandriyanto
Activity Score 108

kinda like it

sapto handriyanto
Fortune Indonesia

my mind bursts's picture
my mind bursts
Activity Score 94

The headline could apply to anything. Take out the car and put in lawn mower? Pretty colours, but cluttered as if the client has insisted on adding some bits and bobs.

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